Philips Demonstrates Personal TV ChannelsFriday, September 7th, 2007
Philips and eventIS to demonstrate new application Aprico.tv Options
Amsterdam, The Netherlands – At the International Broadcast Convention (IBC) in Amsterdam, Philips (NYSE: PHG, AEX: PHI) and eventIS demonstrate a new way of personalized access to audiovisual media: Personal TV Channels, known under the Philips trademark Aprico.tv.
Aprico.tv makes it simple for a TV viewer to enjoy the wealth of content available on TV, video-on-demand services and Internet. The application automatically learns the preferences and favorite TV programs of the viewer, makes recommendations and uses that to add new, relevant content to personal channels. It only shows the content the viewer is interested in and avoids frustrated zapping and endless browsing through an elaborate program guide. The content can be enjoyed at any moment. Using Aprico.tv is as easy as changing channels on a regular TV, so the viewer does not need to learn anything new.
Philips will license the Aprico.tv technology to eventIS. EventIS, as system integrator, will offer the application to video-on-demand providers and other service providers. “There is never something interesting on TV is no longer an excuse”, says Harry Koiter, Sales Director at eventIS. He continues: “In your personal movie channel there are always ten movies you would actually like to see. When you return home after a week of a business trip and you zap to your favourite series channel, you continue where you left off watching. And if there is a boring part, you can easily fast forward through it.”
Frank Bistervels, Senior Director at Philips: “The Philips application Aprico.tv manages the entertainment explosion in a very simple way. In order to let as many consumers as possible enjoy this application, we will make it widely available to operators, hardware manufacturers and system integrators.”
At the IBC in Amsterdam RAI from 7 – 11 September Philips and eventIS will demonstrate Aprico.tv integrated into a regular set-top box as part of an eventIS video on demand system. Please visit the eventIS booth: 4.254, Hall 4.