Zoran Powers COSHIP HD Cable Set-Top Boxes Demonstrated at CCBN

Tuesday, March 23rd, 2010 
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Bi-Directional Broadcast Services Enabled for Cable Operators

SUNNYVALE, Calif — Zoran Corporation (NASDAQ: ZRAN) announced that it will demonstrate new high definition China Cable set-top box models with bi-directional broadcast capabilities, at the China Cable Broadcasting Network (CCBN) 2010 conference in Hall 1B, Booth B704.

Demand for high definition bi-directional cable set-top boxes is increasing significantly in China to provide the high quality video content Chinese customers increasingly expect as flat panel televisions become common in the home.

“China operators in many regions of China are beginning to offer high definition services to their customers. The SupraXD® 180 processor platform combines high quality video with low power and supports an attractive bill of materials to enable new and improved products for this fast-growing segment of the China Cable set-top box market,” said Daniel Pan, Vice President at COSHIP Electronics Co., Ltd.

“Zoran is pleased to support COSHIP, a well-known supplier of high quality set-top boxes for global sales channels including the China Cable market. Zoran’s latest set-top box processing technology, when combined with COSHIP’s expertise in manufacturing, delivers compelling products for this rapidly growing market,” said Ram Ofir, Senior Vice President and General Manager, Home Entertainment division at Zoran Corporation.

Zoran’s SupraXD® 180 H.264 processor powers COSHIP’s new cable set-top boxes with the following features: high definition H.264 and MPEG-2 Digital Video Broadcasting (DVB) – cable and MPEG2-compliant audio and video decoding; advanced ports and outputs for USB, Ethernet and HDMI. COSHIP’s China Cable set-top boxes also support the most popular conditional access and data browser software, and easy-to-use On Screen Display (OSD), and integrate IP QAM, Ethernet, and other bi-directional cable services.