TV Widgets/Apps Key to Monetizing OTT VideoTuesday, April 20th, 2010
Most consumer electronics (CE) device manufacturers are introducing software platforms that support widgets–also called TV applications, reports In-Stat. This sets the stage for a burgeoning new market and alters how people will access Internet content–from news, web-surfing and purchasing to watching Netflix movies and YouTube.
“By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue,” says Keith Nissen, In-Stat analyst. “Our primary research shows consumers already have a moderate interest in TV Widgets. An innovative web-enabled CE device and service from a company like Google or Apple could truly galvanize the market, much as the iPhone transformed the mobile telephony market.”
TV applications are small, self-contained software programs that can be plugged into a web application to access a wide range of content. Due to their broad scope, TV apps are rapidly becoming a ubiquitous product requirement for nearly all web-enabled CE devices.
Recent research by In-Stat found the following:
- US shipments of web-enabled CE devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014.
- By 2014, over 59 million US broadband households will own at least one CE device that supports TV applications.
- By 2014, the US installed base of CE devices that support TV applications will be 136 million units.
The research, “The US Market for Web-Based TV Widgets and Applications” (#IN1004657CM), covers the US market for Web-based TV apps. It includes:
- Review of TV app platforms: Boxee, DivX, LG Electronics, Netgear, Panasonic, Philips, Roku, Samsung, Seagate, Sony, Toshiba, Yahoo! Widgets, Vizio, and Vudu.
- Analysis of application categories and consumer demand.
- Exploration of productizing TV applications.
- Forecasts of US consumer Internet usage, installed base of web-enabled CE devices.
For a free sample of the report and more information, please contact Elaine Potter at: [email protected] or (480) 483-4441