Global Stagnation Set to Continue in Home Video Entertainment

Blu-Ray and Digital Failing to Offset Declining DVD Sales

BOSTON — According to the latest research from Strategy Analytics, the global home video market is poised to see further declines in the years ahead. Global revenue from sales of DVDs and Blu-Ray declined more than 4% in 2009, to $35.7 billion, and is set for another 2% drop in 2010. At the same time digital distribution channels for home video entertainment aren’t developing fast enough to offset the decline in packaged media formats.

The total packaged media market, including both retail and rental of DVDs and Blu-Ray, is projected to decline 3% in 2010, to $53.3 billion and by 12.6%, to $48.1 billion by 2013.

“The future of the home entertainment market is within digital distribution of home video,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics. “We believe the Hollywood studios now need to increase their focus and resource allocation to digital distribution as fast as possible, or face the consequences of a stagnating market in the coming years.”

“This stagnation in the home video market is principally supply-side driven,” added Kevin Nolan, VP of User Experience Research at Strategy Analytics. “Our advanced user experience research on early adopters of digital media services, undertaken by our Digital Home Observatory service, suggests that early adopters are almost universally consuming more content now than they did before they started using digital media services.”

Global DVD and Blu-Ray market, $US Billion:

               2009    2010    2011    2012    2013
              -----   -----   -----   -----   -----
DVD Retail    $32.6   $28.6   $24.5   $20.2   $16.2
DVD Rental    $18.2   $15.9   $13.1   $10.4    $7.9
BD Retail      $3.1    $6.5   $10.3   $14.5   $18.1
BD Rental      $1.2    $2.4    $3.6    $4.8    $5.8
              -----   -----   -----   -----   -----
Total         $55.0   $53.4   $51.6   $50.0   $48.1

Source: Strategy Analytics, Inc.