3D TV User Interface to Any STB or CI+ Device to be Unveiled at ActiveVideo Networks Exhibit at IBCThursday, September 2nd, 2010
HILVERSUM, Netherlands and SAN JOSE, Calif. — A 3D TV User Interface that can be delivered to any existing set-top box, CI+ television or Web-connected device will be among the cloud-based innovations that will be demonstrated by ActiveVideo Networks at IBC September 9-14.
At its stand (#3.B20) in the RAI Amsterdam, ActiveVideo will show how the network processing and ultra-efficient streaming and scaling capabilities of its CloudTV(TM) platform can create 3D navigational and menuing environments that surpass the 2D limitations of CI+ modules and existing set-top boxes.
Using solutions that currently are deployed in approximately 5 million homes, ActiveVideo will demonstrate how cloud-based interactivity can drive the deployment of differentiating services that can attract and retain customers, and can generate new subscriber and advertiser revenues, without incurring the cost and service disruption of customer equipment and network upgrades.
In addition to the 3D demonstration, the ActiveVideo exhibition will show how cable and IPTV providers can:
- Use communication from customers’ existing iPhones, other smartphones and Web-connected devices to the CloudTV platform to enable true, real-time interactive and on-demand services over legacy one-way cable plant;
- Utilize ActiveVideo’s iPhone Remote Control App to enable gesture-based interactivity, improved keyboarding and navigation, significantly improved search and discovery, and the ability to upload photos and intuitively control displays on the TV; and
- Provide a uniform experience across any combination of one-way and two-way plant and STBs, CI+ televisions and Web-connected devices.
“As 3D continues to gain mass appeal, the optimal environment will include not just content, but enhanced navigation as well,” said Ronald Brockmann, managing director, Europe for ActiveVideo Networks. “Our IBC demonstration is designed to show how a 3D user interface that is rendered in the network ‘cloud’ can be streamed to any connected device – including CI+ TVs – enabling subscribers to enjoy a seamless 3D experience.”
The ActiveVideo CloudTV platform utilizes existing VOD infrastructures or broadband connections to increase subscriber value for cable system operators and programmers. The platform uses existing Web content development technologies to enable operators, traditional and Web programmers and advertisers to write rich interactive content once that can be delivered uniformly to any digital set-top box, CI+ enabled television or broadband-connected CE device.