DivX Supports New Video-on-Demand Service From Media Markt

Thursday, September 2nd, 2010 
DivX logo

New online movie store powered by DivX launched in Germany

SAN DIEGO and BERLIN — DivX, Inc. (Nasdaq: DIVX), a leading digital media company connecting people and entertainment, today announced at the IFA trade show a new cooperation with Media Markt, Europe’s largest consumer electronics retailer, to launch a online movie store for the German market. Now available at http://video-download.mediamarkt.de, this new service enables the digital distribution of a broad catalogue of high-quality, premium movie titles compatible with millions of DivX devices from all major CE brands.

Media Markt is Germany’s and Europe’s Number One electrical goods retailer. Media Markt has partnered with DivX to bring premium protected movie downloading to its customer base in Germany. Media Markt customers who try this new movie download service are guaranteed secure playback beyond the PC on any device that bears the DivX Certification logo.

DivX technology enables consumers to enjoy high-quality digital video on any kind of device, regardless of connectivity or manufacturer. Over 300 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players to gaming consoles, digital televisions as well as a wide variety of other consumer electronic devices. Consumers are free to transfer their DivX movies via DVDs, USB drives, SD memory cards, and portable hard drives, or stream content over a home network for playback on their registered DivX Certified devices. DivX Certified devices now support the secure playback of major Hollywood titles from studios including Warner Bros., Paramount, Sony Pictures, Starz Media’s Overture Films and Lionsgate.

As part of the agreement, DivX is managing the back-end infrastructure that allows the user to download and playback the content securely on DivX Certified devices from the Media Markt site. In addition, DivX is also working with Nowtilus, the market leader for ready-to-use video on demand solutions in Germany, to integrate its on-demand solution which manages all technical distribution processes from licensing to encoding, from film delivery to payment.

“We are thrilled that an industry giant such as Media Markt recognizes the value that DivX brings to consumers for secure playback of Hollywood movies on any kind of DivX Certified consumer electronics device,” said Matt Milne, Executive Vice President, Sales and Marketing at DivX, Inc. “Our new service with Media Markt will help us continue to deliver on our mission of connecting people with entertainment, regardless of geography or device type.”