iSuppli Teardown Reveals Apple TV's Inner iPad

Tuesday, October 5th, 2010
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Although Apple Inc.’s (NASDAQ:AAPL) second-generation Apple TV represents a dramatic departure from the first-generation product, its internal design and key components are almost exactly the same as the iPad and iPod Touch, according to the teardown analysis firm iSuppli Corp.

The new Apple TV carries a Bill of Materials (BOM) of $61.98, including additional items boxes with the product, based on a preliminary estimate from iSuppli. When the manufacturing costs are added in, the second-generation Apple TV’s production cost rises to $63.95.

More: BoM Summary