SENSIO Puts SENSIO® 3D Technology and Expertise to Work for VideotronWednesday, November 17th, 2010
Vidéotron’s Customers Will Have Access to the Best-Quality 3D Whether Their TV is 3D-Enabled or HD-Only
MONTREAL — SENSIO Technologies Inc. (SENSIO) (TSX.V: SIO) is pleased to announce that it has signed an agreement with Videotron (Toronto: QBR.A; QBR.B), the leading integrated communications company in Quebec. As part of its broadcasting activities, Videotron will launch a 3D content offering this December. The cable-TV distributor selected SENSIO for its SENSIO® 3D technology as well as its expertise acquired over ten years in the industry, in order to deliver the most immersive experience to the consumer, whatever the type of television set owned.
“Our mission is to provide the best possible experience to all our customers,” said Robert Dépatie, President and CEO of Videotron. “SENSIO® 3D technology is the best available in terms of image quality, immersion, and comfort for viewers. It’s also a real pleasure to be doing business with another Canadian company, from our home province of Quebec to boot.”
For 3DTVs, programming will be offered in the SENSIO® 3D format. SENSIO® 3D technology enables broadcasting of 3D content over the conventional 2D infrastructure via cable, satellite, or IPTV, while providing superior quality to common frame-compatible formats. SENSIO® 3D delivers “visually lossless” 3D images, which are so faithful to the originally captured images that the difference is imperceptible to the eye of the viewer. For non 3D-enabled TVs, SENSIO’s know-how enables the best-quality anaglyph (viewed through the red-and-cyan glasses), which provides an unrivalled level of viewing comfort. Through these technologies, Videotron’s customers will be able to view diversified 3D content including movies via video-on-demand, sporting events, and concerts.
“We are very proud that our first agreement with a cable broadcaster is with a Canadian company,” said Nicholas Routhier, President and CEO of SENSIO. “Videotron wants to offer 3D programming of a better visual quality and our aim is to enable our partners to supply an improved customer experience. It’s a real meeting of visions.”