BSkyB - 1 Million Sky Broadband Customers

One million customers choose Sky Broadband

Sky today announces that Sky Broadband has passed the one million customer mark. The milestone was achieved less than 14 months after the first Sky Broadband customer was connected – more quickly than any other UK broadband provider.

Sky entered the fast-growing broadband marketplace with a pledge to bring customers outstanding value and a flexible range of high quality products. Sky was the first company to give a free wireless router, 12 months’ free McAfee security and the option of professional home installation to all customers across all products.

Sky TV customers can choose from a range of broadband options including Sky Broadband Base, with no monthly subscription fee and download speeds of up to 2Mb, and Sky Broadband Max, offering a super-fast connection of up to 16Mb for just £10 a month.

The strength of the customer response to the launch of Sky Broadband has made Sky the UK’s fastest growing broadband provider*. Its rate of growth underlines Sky’s transformation from a leading company in the £7 billion television marketplace to a challenger in the broader £25 billion marketplace for entertainment and communications.

As well as deepening relationships with existing customers, new products such as broadband and telephony are bringing wider benefits and attracting new customers to the company. Around 30% of customers who have joined Sky Broadband so far are new Sky TV customers, while around 70% of Sky Broadband customers are taking a paid-for option.

James Murdoch, Sky’s Chief Executive, said:

“Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better. Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement.”

*Based on figures for the twelve months to June 2007, the most recent period for which comparable industry figures are available.

Net growth in residential broadband customers

Source: Company Results