US Mobile TV Subscribers to Double by 2013
Wednesday, January 5th, 2011According to an RNCOS research report Global Mobile TV Forecast to 2013, the US mobile TV/video market is anticipated to get double by 2013, representing a CAGR of around 22% from 2009, mainly due to operators pouring investment into mobile TV, declining service prices, and availability of desirable content. Further, consumers demanding improved multimedia services other than e-mails or mobile gaming are adding to the growth. In terms of technology uptake, mobile TV is rapidly becoming an important new media distribution platform.
As per the report, the US, home to the world’s leading Information and Technology (ICT) producers in many sectors such as PCs, is the leading ICT consumer in the world. A population base of over 300 Million and very high income levels are the main factors that have led the US to become the largest consumer and a leading business market for mobile TV. Operators are counting on growing revenue from mobile data services such as, wireless e-mail, web browsing, and mobile TV to offset flat, or in some cases declining, wireless voice revenue.
Our report says that the mobile TV market is still at its infancy stage and most MNOs (Mobile Network Operators) are adopting a wait-and-see attitude towards the technology that has already embarked in various countries like, South Korea, Japan, and Italy. Besides, mobile TV is regarded as an opportunity that will turn out to be a mainstream service in most of the developed markets by 2013. Growth will be mainly led by Asia-Pacific countries, such as China, Japan, and South Korea, on the back of their free mobile TV model. Moreover, these countries have seen strong take-up due to the widespread prevalence of sophisticated, feature-packed handsets.
Global Mobile TV Forecast to 2013 presents current trends and developments in global mobile TV market. Our team of analysts has thoroughly studied the key markets around the globe including the US, France, Germany, Italy, Spain, the UK, Japan, South Korea, China, India, the UAE, Malaysia, Russia, Brazil, and Mexico. The report also provides potential growth areas and analysis of key players. The report aims at providing best available information to the clients.
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