PlayJam Teams with STMicroelectronics to Bring Games to TV

Thursday, January 6th, 2011
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ST to integrate game channel to expand access to world’s largest game publisher

LONDON — PlayJam, the world’s largest TV games network, is teaming with STMicroelectronics (NYSE: STM), a leading provider of semiconductor solutions for consumer applications, to bring games to millions of connected TVs and set-top box devices.

PlayJam will integrate its award-winning games channel across a wide range of ST platforms, including Freeman Ultra, a high-performance TV System-on-Chip (SoC) processor. The new FLI7540 with its first-of-its-kind integrated 3D graphics accelerator, offers access to a host of Internet TV services enabling the delivery of dynamic user interfaces and rich content including games.

In addition to promoting their own titles, PlayJam is working with games developers worldwide such as Puzzler to bring much loved and renowned titles to TV. PlayJam is the world’s largest TV games publisher, delivering over 1000 branded casual games titles via a common Application Programme Interface (API) to a vast global network including Sony and Samsung’s connected TV services as well as digital TV operators BSkyB, DISH Network, Freeview and UPC. A pioneer in connected and Over The Top (OTT) TV games content with over 12 years’ international operating experience, PlayJam has generated over 6 billion downloads during the last 5 years. The games network currently enjoys conversion rates from free to pay players of 56%, with a unique repeat games purchase per month of 4.8.

Comments PlayJam CEO Jasper Smith “ST has a powerful product line up and global distribution. We’re delighted to be working with them to unlock the opportunity for casual / social and cloud games and to further our mission to bring games to every TV.”

Comments Director, TV Strategic Marketing Yannick Paillard, “ST aims to maximize the value of its TV SoC for its customers and the end user. Playjam connected game services, leveraging the 3D graphic processor of Freeman Ultra, will deliver a great gaming experience. We look forward to working with them to roll out their service to our worldwide customers”