PlayJam Expands Global Games TV Network with Vestel

Thursday, March 15th, 2012
Vestel logo

LONDON — PlayJam, the world’s leading TV games platform, will now be distributed via millions of connected TVs and set top boxes manufactured by Vestel.

Vestel, a major player in the consumer electronics industry, will add the PlayJam Games Channel to its extensive product line up of televisions and digital set-top boxes, of which the company has a manufacturing capacity of 15 million and 10 million units respectively each year.

The games channel will be accessible from the front page of the user-interface and sit alongside VOD and music streaming services.

PlayJam’s Games Platform provides developers with a rich set of APIs to enhance, monetize and distribute content across all key Smart TV platforms worldwide, driving increased revenue and customer loyalty through core features such cross-network tournaments, leader-boards, real-time mass participation events, virtual currencies and recommendations

PlayJam recently launched its beta development program that will bring titles from the likes of GameHouse, Slingo, Alawar, Playrix, Relentless, First Star and Puzzler to Vestel Smart TV devices from Q2, 2012. Earlier this month, the company demonstrated its companion remote control application for iOS and Android smart devices at Casual Connect in Hamburg, enabling developers to design bespoke, branded remotes for their titles played on Smart TV.

PlayJam’s Marketing & Communications Director Anthony Johnson commented, “Smart TV is widely regarded as the fastest growing games platform today with 1.5 billion such devices expected to be in circulation by the close of 2015. Our partnership with Vestel will significantly grow PlayJam’s already considerable footprint on these devices and secure a smooth route to market for the game developer community.”

Hakan Kutlu, Head of Marketing at Vestel, says – “Vestel’s Smart TV solution delivers a wealth of content directly to the consumer via a rich and intuitive user-interface. We are delighted to be working with PlayJam to further enhance this offering with a dedicated games-offering the whole family can enjoy.”