MIPS Technologies Processor Cores to Power Mobile TV Devices from MaxRise

Monday, February 14th, 2011 
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Macronix Group Company MaxRise Inc. Licenses MIPS® Processor Cores

BARCELONA — Mobile World Congress — MIPS Technologies, Inc. (NASDAQ: MIPS), a leading provider of industry-standard processor architectures and cores for digital consumer, home networking, wireless, communications and business applications, today announced that MaxRise Inc., a Macronix International Co., Ltd. Group Company, has licensed its MIPS32® M4K® processor core to develop mobile TV solutions.

According to a November 2010 report from market research firm In-Stat, free-to-air analog mobile video is booming, and digital mobile TV services are ramping up throughout Asia. In-Stat expects that the worldwide market value of mobile TV tuners will exceed $400 million by 2014. According to the firm, devices that may incorporate a mobile TV tuner include mobile phones, laptops and notebooks, portable media players, PDAs and smartphones, portable navigation devices (GPS), portable game consoles and automotive TVs.

“Mobile TV is a fast-growing opportunity across the world, and we are pleased to enable OEMs and ODMs to embed innovative TV technology in their cell phones and other mobile products,” said Mr. M.T. Wang, president, MaxRise. “With the MIPS® architecture, we have a proven, industry-standard processor architecture that offers efficiencies in performance, power consumption and cost. With our highly integrated RF/baseband solutions backed by an experienced support team, we are offering extremely competitive solutions for global standards.”

“The MIPS architecture is gaining increasing traction in mobile-related technologies for smartphones, feature phones, tablets and other devices. Within these devices, there are numerous processors, and therefore numerous opportunities for companies to leverage the performance, power efficiency and small silicon footprint of MIPS cores. As an emerging company in the mobile TV market, MaxRise will offer innovative MIPS-Based™ solutions for a rapidly expanding market,” said Art Swift, vice president of marketing and business development, MIPS Technologies.