Armstrong Completes VOD Architecture Upgrade with SeaChange

Tuesday, March 1st, 2011
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Operator Expands On-Demand Library to 15,000 Hours

Cable television operator Armstrong has completed an end-to-end video-on-demand architecture upgrade with solutions from SeaChange International (NASDAQ: SEAC), the leading global multi-screen video software company. Now Armstrong’s local operations are running SeaChange MDS 500 video servers in conjunction with SeaChange Axiom on Demand video back office software, enabling service expansion to 15,000 hours of movies and television programs on-demand across these markets.

Combining the advantages of standards-based hardware with SeaChange’s patented MediaCluster® technology, the SeaChange MediaServer MDS 500 is a streamer and scalable library storage solution that enables a new level of cost performance for advanced video services. Providing up to 5,000 hours of content, scalable ingest and streaming in a two rack unit chassis, the MDS 500 is designed to meet the ever increasing requirements for VOD long tail content.

The complete SeaChange VOD solution is integrated with Armstrong’s iGuide client application and Motorola and Pace set-top boxes. Armstrong’s VOD service is available to over 50% of subscriber homes and has been running on SeaChange software and servers since 2005.

“Our subscribers love VOD, so we grew capacity quickly to stay ahead of demand and widen the content offering which shows our strength and differentiation as a highly responsive, locally focused service provider,” said Michael Giobbi, Armstrong’s Chief Technology Officer. “Our SeaChange foundation continues to sharpen our competitive edge with seamless upgrades ensured, new hardware and software enhancements, and openness to support our delivery chain however we need to change it.”

“Armstrong is nimble and focused, and SeaChange is thrilled to continue this collaboration with a new generation of technology to help them enhance their offering to subscribers,” said Steve Davi, Senior Vice President, Advanced Technology, SeaChange.