Tivù and Intertrust to Provide Marlin DRM Services for the Italian Internet TV MarketTuesday, March 8th, 2011
ROME & SUNNYVALE, Calif. — Italian TV service provider Tivù and Intertrust Technologies Corporation today announced a partnership to create Marlin Digital Rights Management (DRM) based services for Italian broadcasters wishing to create “over the top” Internet TV channels.
Tivù and Intertrust will use Marlin DRM to supply video protection and management technology as part of an open Italian Internet TV services platform based on the Multimedia Home Platform (MHP) standard. The technologies developed will allow broadcasters and network operators to serve video to Internet television sets, Set Top Boxes and other Internet-enabled devices.
Tivù will create services using Intertrust’s Marlin technology and trust service infrastructure to supply Marlin digital certificates to network operators and device makers in Italy. These services will allow manufacturers to create a broad range of TVs and Set Top Boxes that will provide Italian TV viewers with expanded choices to view Internet TV. Similarly, broadcasters and content publishers will benefit from the ability to transmit TV content over the Internet without needing to commit to closed platforms.
“Tivù looks forward to working with Intertrust to build a trust and certificate management system using Marlin DRM for the Italian market,” said Alberto Sigismondi, Tivù’s chief executive officer. “Intertrust’s expertise in standardization and DRM technology coupled with our market reach and trusted brand in Italy is ideal for providing a consumer-friendly and open environment.”
Marlin DRM is broadly deployed around the world including in the UK YouView initiative and on Japanese national Internet TV platforms. The Tivù-Intertrust partnership’s goal is to similarly drive the adoption of Marlin DRM at the national level in Italy. Marlin is also the DRM employed in Sony’s PlayStation Network and Qriocity media services, and in the Philips NetTV Platform. Leading consumer electronics manufacturers around the world have deployed Marlin-based Internet TV products, and the global footprint of these products continues to grow as adopters realize the consumer friendly, cost-effective, nature of open standards based DRM technology.
“We are delighted to partner with Tivù to create platform services for the Italian market,” said Talal Shamoon, Intertrust’s chief executive officer. “Tivù is a trusted third party in Italian digital television and ideally suited to provide these services to Italian broadcaster and TV operator community.”