Italy Digital TV News

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, OTT, Smart TV, UK

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, OTT, Spain, UK

Discovery and Vodafone announce discovery+ streaming partnership
Jan 4, 2021 – Discovery and Vodafone have are to collaborate on making discovery+ available to Vodafone subscribers in 12 markets across Europe. The partnership covers both Vodafone's TV and mobile customers.
News categories: Discovery, Inc, Vodafone, David Zaslav, Kasia Kieli, Ahmed Essam, Czech Republic, Digital TV, Germany, Greece, Hungary, Iceland, IPTV, Ireland, Italy, OTT, Portugal, Romania, Spain, Turkey, UK

Samsung TV Plus expands to 12 countries with over 740 channels
Dec 21, 2020 – Samsung has announced that Samsung TV Plus has now expanded to 12 countries and 742 channels worldwide, bringing access to over 60 million Samsung Smart TVs. Recent new countries include Australia and Brazil.
News categories: Samsung, Seline Sangsook Han, Apps, Australia, Austria, Brazil, Canada, Digital TV, France, Germany, Italy, Korea, OTT, Smart TV, Spain, Switzerland, UK, USA

Amazon Prime Video to launch on Sky; NOW TV on Fire TV
Dec 14, 2020 – Sky and Amazon have announced a partnership that sees Prime Video launch on Sky and NOW TV devices across Europe, while the NOW TV and Sky Ticket apps will also come to Fire TV devices.
News categories: Sky, Amazon, Stephen van Rooyen, Jay Marine, Apps, Digital TV, Germany, Ireland, Italy, OTT, Satellite, Set Top Box, Smart TV, UK

SmarDTV partners with tivù to launch CI-based TV-Stick
Nov 17, 2020 – SmarDTV Global has unveiled its latest device - the TV-Stick. The TV-Stick, based on DVB-CI Plus 2.0., integrates NAGRA content protection and is able to descramble live channels from tivù, the Italian satellite operator.
News categories: SmarDTV Global, NAGRA, tivù, Erik Gazzoni, Thierry Legrand, Fabrizio Lega, CAM, Digital TV, Italy, Satellite

Italy set for video entertainment surge in 2021
Oct 9, 2020 – Italy’s video entertainment market is poised for vigorous growth next year, despite a challenging 2020, according to Futuresource Consulting. The upsurge will be driven by SVOD entering a new growth phase.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Italy, Market Research, OTT

Comscore expands global Connected TV footprint with Samba TV
Sep 21, 2020 – Comscore (NASDAQ: SCOR) has announced that it has expanded its TV measurement footprint with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets.
News categories: Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Big Data, Digital TV, Italy, OTT, Smart TV, Sweden

Sky Italia renews capacity contract with Eutelsat
Sep 2, 2020 – Eutelsat (Paris: ETL) and Sky Italia have agreed a renewal of Sky's capacity contract at Eutelsat's HOTBIRD position. The multi-year contract represents a secured backlog of circa €450 million for Eutelsat.
News categories: Eutelsat, Sky Italia, Rodolphe Belmer, Maximo Ibarra, Content Distribution, Digital TV, Italy, Satellite