Dolby Digital Plus Powers China's Terrestrial BroadcastWednesday, June 29th, 2011
Dolby Digital Plus selected for China’s national DTMB Receiver Specification
BEIJING — Dolby Laboratories, Inc. (NYSE: DLB) announced today that Dolby® Digital Plus and Dolby Digital have been selected as optional technologies for China’s recently released national Digital Terrestrial Multimedia Broadcasting (DTMB) Receiver Specification for set-top boxes and TVs, which will go into effect on November 1, 2011.
“We are honored that Dolby Digital Plus has been included in China’s national DTMB Receiver Specification. This is a significant milestone in Dolby’s broadcast business and recognition of Dolby as a leading audio technology provider by the broadcast industry in China,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories.
The release of China’s national DTMB Receiver Specification adds to the growing momentum of Dolby Digital Plus in China’s high-definition broadcast market. This next-generation coding technology has been adopted by Chinese broadcasters such as Shenzhen Media Group, Jinan Cable, and BesTV on terrestrial, cable, and IPTV platforms, respectively. In addition, integrated circuit (IC) companies in China such as NationalChip and HiSilicon are incorporating Dolby Digital Plus into their IC solutions for high-definition set-top box products and more than 50 device makers, including Coship, Changhong, Huawei, Jiuzhou, and TCL, have adopted Dolby Digital Plus in their set-top boxes or HDTVs, allowing consumers to enjoy high-definition audio on their TVs.
Dolby Digital Plus has already been adopted in many parts of the world for HDTV services, including key terrestrial specifications in France, Italy, Sweden, Poland, and the United Kingdom as well as by operators in emerging markets such as India and the Middle East.