Hisense Announces First Milestone of Its Smart Strategy: The World's First Personalized Smart TV Debuts

Wednesday, August 17th, 2011
Hisense logo

BEIJING — On the heels of the high-profile announcement of the company’s shift to a “Smart” strategy three months ago, on August 16th in Beijing, Hisense Group announced the launch of a revolutionary product in China’s color TV industry — I’TV, the personalized smart TV. Hisense chairman Zhou Houjian said: “The new product, a result of ‘micro innovation and major revolution’, brings to fruition my childhood dream and is the revolutionary product that I have waited a lifetime to produce.”

I’TV (My Personal TV) is the world’s first personalized smart TV. Compared with the “pad”-type tablets dominating the market, I’TV is positioned primarily as a TV and secondarily a tablet PC- with a TV chip- according to Hisense.

As a smart TV, I’TV’s distinctive features include big-screen-to-small screen (any cable TV program received by the living room TV can be transmitted to an I’TV or smart phone for viewing), small screen-to-big screen (any video program, in particular HD programming found through I’TV online, can be transmitted to the living room TV), and remote screen (watch TV programs received at home from a remote location), enabling multi-screen interactivity and the ability to fully coordinate and control it, providing anytime, anywhere, total on-demand access to mobile TV programming. Also, thanks to embedded software applications including intelligent recommendation and social networking, I’TV becomes all of these things at once: the internet, an entertainment console, a PC and a tool for socializing that will completely revolutionize the experience of watching and enjoying TV. I’TV is in fact a form of social television, representing the complete re-evolution and transformation of the TV set.

With the launch of I’TV, Hisense aims to redefine and transform the color TV industry:

One way is through the application of a thin terminal – the separation of TV content from the viewing tools. The concept that television is watched on a TV set will gradually fade.

The second is through the cloud platform. An operational model that focuses on supporting the terminal will challenge the concept of traditional TV. Upgrades in functionality such as personalized intelligent remote control will boost the traffic to Hisense’s background value-added services. Prospects for Hisense’s customer-centric business model are promising.