ActiveVideo to Demo Ability of CloudTV to Support HTML5 EcosystemWednesday, September 7th, 2011
HILVERSUM, The Netherlands and SAN JOSE, CA — ActiveVideo Networks™, creators of CloudTV™, the cloud-based app platform, this week will demonstrate how CloudTV’s support of HTML5 can significantly expand the ability of multichannel video service providers to deliver rich user interfaces and content to the television.
At the IBC conference and exhibition September 9-13 in Amsterdam, ActiveVideo will show how applications authored in HTML5 – as well as other open Web standards — can be delivered seamlessly from the cloud to traditional set-top boxes and Ethernet-connected and WiFi CI Plus Conditional Access Modules (CAM). The demonstrations will take place in conjunction with NAGRA and SmarDTV at Stand 1.C81.
“As the power behind compelling user interfaces on Google Chrome and Apple Safari, HTML5 is quickly becoming a dominant authoring tool for the entire content and distribution community,” said Ronald Brockmann, managing director, Europe for ActiveVideo Networks. “Our IBC exhibit is designed to show ActiveVideo’s leadership in seamlessly bringing to any STB, CI Plus or connected television apps that have been created in HTML5 for other platforms.”
CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Apps are delivered as a single, adaptable video stream to the CE device or set-top box, which simply passes keyclicks from standard remote controls through to the cloud.
The CloudTV architecture offers a variety of benefits for all stakeholders, including the ability of rich applications to run uniformly on any digital device, regardless of the device’s processing limitations; the elimination of the need for more expensive processing and storage capabilities in the end-user device; a “One Platform” approach in which a limitless array of content and applications can be written once and delivered to any device; and the minimization of software bugs by streaming, rather than downloading, content to the TV. For consumers, placing the intelligence in the network, and not in the home, ensures availability of the widest diversity of applications on any cable or CE device, even as technical standards evolve.