UK's Freesat surges ahead with 2 million salesWednesday, September 7th, 2011
- Original sales projections exceeded
- Freesat remains the fastest-growing TV platform in the UK
- 82% of Freesat retail sales are High Definition boxes / TVs
- 47% of Freesat customers switched from Sky in 2011 to date
Freesat today announced it has sold its 2 millionth unit, far exceeding original sales projections made when the company launched three years ago, and taking gross retail sales to nearly £1 billion since launch in 2008.
According to Freesat customer research, a record 47% of its customers have come from Sky households so far in 2011. Freesat also remains the fastest growing TV platform in the UK, adding c.88,000 new homes in Q2 2011 – more than doubling Sky’s net additions of c.40,000 in the same period.
Emma Scott, Freesat’s Managing Director, attributes the company’s success to the commitment to offering customers what they really want to watch, subscription-free and without any additional charges for channels or services that they don’t want.
Scott said: “We launched three years ago and in that short time have quickly established ourselves as a real challenger and genuine alternative to pay-TV. With five HD channels, access to the BBC and ITV Players, as well as Freesat+ all available subscription- free, we’re giving customers a high quality service without a high price.”
Freesat has also committed to a regular, twice yearly update of its market performance from this point onwards. The company will also be launching the next stage of its product and service development in early 2012.
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