Amino's Freedom Jump to be showcased at top US cable showMonday, November 14th, 2011
Amino Communications’ (AIM: AMO) Freedom Jump OTT Companion Media Centre will be showcased this week at SCTE Cable-Tec Expo® – the leading North American show for the cable TV industry.
Visitors to Amino’s US distributor Advanced Media Technologies, Inc. (AMT) booth – #1146 – can see the innovative device, which offers cable operators the opportunity to seamlessly add a new layer of Internet content to their existing entertainment offering.
The Amino Freedom Jump OTT media centre is a “companion” device that enables cable operators to deliver OTT content, but without the cost of changing out of existing set-top boxes. Movie-on-demand services, catch-up TV, Internet music services, applications and social networking can all be added – and then blended seamlessly into an existing cable operator user interface.
Amino’s North American Director of Sales Telco Accounts, Dan Carufel said: “The Freedom Jump provides a powerful yet cost effective solution to meeting changing consumer habits – and counter the growing threat of “cord-cutting.”
“The device has three great benefits. Firstly, it delivers a new kind of flexibility for cable operators seeking to offer a new layer of OTT content. This extends from “walled garden content” including movie-on-demand services, catch-up TV, Internet music services, apps and social networking through to addition of open Internet browsing.
“Secondly, rather than an expensive change out of a massive installed cable box customer base, the Freedom Jump’s simple “HDMI in HDMI out” installation enables operators to position the device as value-added service without the need of expensive “truck-roll”. Finally, the Freedom Jump blends OTT content into existing user interface – rather than competing against it – ensuring the operator’s all important branded experience remains intact.”
AMT Director Telco and IP Business Unit Mike Greninger added: “OTT is the buzzword right now and a it’s the right time for cable operators to offer an internet TV service to their subscribers, we’re expecting considerable interest in the Freedom Jump from cable operators at the show. It’s a great addition to our portfolio and we look forward to discussing the benefits it can bring in terms of new value-added entertainment services for the cable industry.”
The Freedom Jump is based on the company’s Amino Freedom Live OTT media centre – but without a tuner, hard drive or common interface – so that the powerful device can be packaged in a compact case. Powered by the Intel® Atom™ processor CE4100, it is designed to support common Internet formats together with high definition 1080p capability.
The SCTE Cable-TEC Expo® runs from November 15-17 at the Georgia World Congress centre in Atlanta.