nangu.TV launches enhanced media platform at IP&TV World ForumMonday, March 19th, 2012
LONDON — IP&TV World Forum, Stand 76 – 20-22 March 2012 — nangu.TV, the pioneering media platform provider, has unveiled Interactive CATV, a new service offering increased interactive, IP-based services at London’s IP&TV World Forum.
nangu.TV, which was formed in 2004, has been providing cable operators with an IPTV platform that operates in a hybrid way over both DVB-C and IP. Now it’s opening up its platform to offer extended interactive, IP-based services so cable operators and alternative ISPs can increase average revenue per subscriber (ARPU) and offer a competitive package.
Antonin Kral, nangu.TV CEO explains: “As cable operators are now competing with a host of other services, such as YouTube, Vimeo or free download sites they need to be able to offer end users additional services to prevent churn and increase revenue. With nangu.TV’s Interactive CATV service, cable operators can provide various applications that allow the end user to be far more interactive with their TV simply using existing infrastructure. ”
This seamless operation allows the end user to feel like they are in the driving seat and at the touch of a button can order pizza or place a bet. The TV will also highlight recommendations based on previous viewing.
The new service requires middleware in the set-top box as well as the back -end infrastructure – the adaptive streaming, billing system integration, DRM etc – which is all part of the nangu.TV hybrid system. This works on a variety of set-top boxes with a close affinity to Motorola and nangu.TV is happy to port the technology to new boxes too.
Both the existing nangu.TV hybrid system for cable operators and this new platform extension can be accessed not only from TV, but also on the PC, tablets and mobile phones. It is not limited by IP address or location. Once the end user has subscribed they can access it in multiple ways.
nangu.TV customers include Swisscom Broadcast, Telefonica O2, T-Systems, SmartComp, Slovanet and Caucasus OnLine.