Broadcasters Gear Up for 2012 Commercial Mobile DTV

Friday, April 13th, 2012

Mobile DTV Pavilion at NAB to Showcase Latest Consumer Services

LAS VEGAS — As broadcasters prepare to launch Mobile Digital TV services across the country, the Mobile DTV Pavilion at the 2012 NAB Show will be the place to go to see the latest in mobility services. Both Mobile Content Venture and the Mobile500 Alliance of stations are showcasing products in the Mobile DTV Pavilion. Sponsored by the Open Mobile Video Coalition (OMVC), the Pavilion can be found in the North Hall of the Las Vegas Convention Center at the LVH walkway.

“With more than 120 stations now on the air with Mobile DTV signals and two new business groups ramping up for launch, now is the time to see the new products and services that will make Mobile DTV an indispensable service,” said Vince Sadusky, president of the OMVC and CEO of LIN Media. “A new range of Mobile DTV receivers will be bringing mobile viewing innovations to viewers across the country, making local news, weather, sports, entertainment and emergency alerts immediately available to people no matter where they are located.”

New receiving devices based on the proven ATSC A/153 Mobile DTV Standard are coming to NAB 2012 in a variety of different platforms, from receivers for the car, portable TV products, iPad accessory receivers, and other mobile products designed to bring the convenience of Mobile DTV services to viewers wherever they go.

The Mobile Content Venture, a joint-venture of 12 major broadcast groups, will showcase and demonstrate Dyle™ Mobile TV, its new service launching this year, on a range of devices in the Mobile DTV Pavilion. With compatible devices launching in 2012 across 32 US markets reaching 50 percent of the population, Dyle will enable consumers to watch live broadcast programming and will add additional network programming and hardware in the future.

The Mobile500 Alliance, comprised of 50 member companies that hold licenses to 437 TV stations, will demonstrate its next generation end-to-end solution for monetizing Mobile DTV that incorporates Live TV and recording of Live TV, Video on Demand, Social Media Integration, Closed Captioning and Interactive Advertising. Audience Measurement and Conditional Access will be introduced with soft launches scheduled in coming months.

LG Electronics, in cooperation with PBS and the Corporation for Public Broadcasting, will demonstrate the Mobile Emergency Alert System (M-EAS). LG is the supplier of Mobile DTV receiving chips for many products and M-EAS is a developing broadcast system for delivering multimedia alerts that utilize video, audio, text, and graphics to mobile DTV-equipped cellphones, tablets, laptops, netbooks, and in-car navigation systems. Utilizing Mobile DTV instead of cell phone transmissions avoids the potential roadblocks of chronic congestion of cellular networks during emergencies.

Mobile DTV solution provider Siano Mobile Silicon, which delivers comprehensive mobile broadcast DTV solutions and receiver chips, will be exhibiting its digital TV solutions for cellular-handheld and other consumer electronics devices. Siano will showcase devices powered by its advanced IC receivers and middleware, giving device manufacturers a strong and reliable platform to deliver quality digital TV.

Crest Technology is offering Mobile DTV-compliant hardware and software solutions that can easily be adapted for portable receivers such as tablet computers, car navigation equipment, and USB adapters. Crest Technology will show an ATSC-M/H front-end module embedded with RF and baseband IC’s with software A/V codec on various portable product platforms such as tablet PC.

DTVinteractive will show head-end solutions for broadcasters, including a multiplexer module, a demodulator module ideal for signal repeaters, and a server-client monitoring system.