Brazil Pay TV grows another 7.31% in 1Q 2012

Thursday, April 26th, 2012 
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According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended March 2012 at 13.675 million, with almost 3.3 million new subscribers being added over the preceding twelve months – an annual growth rate of 31.2%. In March, 355,900 new subscribers were added, up 2.67% compared with February.

                     New subscribers              Growth absolute  Percentage growth
              Total         (January      Annual     in the month       in the month
Year  subscriptions     to December)  Growth (%)         of March       of March (%)
----  -------------  ---------------  ----------  ---------------  -----------------
2007      5,348,571          765,446       16.70           68,598              1.47%
2008      6,320,852          972,281       18.18           90,865              1.68%
2009      7,473,476        1,152,624       18.24           89,717              1.39%
2010      9,768,993        2,295,517       30.72          194,137              2.51%
2011     12,744,025        2,975,032       30.45          242,680              2.38%
2012     13,675,407                -           -          355,897              2.67%

Pay TV subscribers by technology:

               2010                                            2011        2012      Change
         ----------  ----------------------------------------------  ----------     1Q 2012
                 4Q          1Q          2Q          3Q          4Q          1Q  v. 4Q 2011
         ----------  ----------  ----------  ----------  ----------  ----------  ----------
MMDS        312,525     293,376     275,587     258,180     240,562     217,729     -22,833
Cable     4,980,154   5,101,515   5,212,528   5,360,286   5,518,127   5,714,957     196,830
DTH       4,475,770   5,023,395   5,619,386   6,269,634   6,984,810   7,738,880     754,070
Others          544         543         518         527         526       3,841       3,315
         ----------  ----------  ----------  ----------  ----------  ----------  ----------
Total     9,768,993  10,418,829  11,108,019  11,888,627  12,744,025  13,675,407     931,382