ADN Selects NDS to Launch Digital Cable TV Service in Central and Western Delhi

Tuesday, May 29th, 2012 
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NDS to provide suite of end-to-end technologies including: MediaHighway set-top box software; VideoGuard conditional access; NDS Dynamic Advertising capabilities; an electronic programme guide (EPG); interactive TV applications

NEW DELHI — NDS Group today announced that it will be providing the enabling technologies for leading cable operator ADN Networks to support the launch of its digital cable TV service in central and Western Delhi.

NDS will provide an end-to-end technology suite including MediaHighway® set-top box software, VideoGuard® conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

Mr. Tejinder Chawla, Director, ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services.”

Jayant Changrani, Country Head & General Manager NDS India, said: “With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.

“We are excited to be supporting ADN as the company breaks into the digital cable TV market in a move which will allow the operator to boost the quantity and quality of content it offers, whilst enabling localised services and laying the groundwork for next-generation TV services.”

ADN has a strong subscriber base in central and Western Delhi and was established in 2000. NDS will continue to work closely with ADN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.