Classic Cable Networks Selects NDS to Launch Digital Cable TV in Eastern DelhiTuesday, June 5th, 2012
NDS to provide suite of end-to-end technologies including: MediaHighway set-top box software; VideoGuard conditional access; NDS Dynamic Advertising capabilities; an electronic programme guide (EPG); interactive TV applications
NEW DELHI — NDS Group today announced that Classic Cable Networks (CCN), an independent cable TV provider in New Delhi, India, is deploying an end-to-end solution from NDS to power and protect its digital services.
NDS will provide an end-to-end suite of technologies including MediaHighway® set-top box software, VideoGuard® conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment the current CCN channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.
Mr. Virendra Gaur, Director, CCN, said: “NDS has a strong track record in delivering pioneering work with some of the most successful cable TV and satellite broadcasters in India. We are delighted to be working with NDS to rapidly digitise our network and introduce next-generation services that will continue to enhance our customer offering.”
Jayant Changrani, Country Head & General Manager NDS India, said: “As the cable TV industry in India transitions to digital, we are proud to be supporting operators such as CCN to enhance their platforms with added value functionality and services. The migration to digital poses fantastic opportunity for the industry, and NDS solutions enable operators to rapidly launch services and introduce roadmap features as subscriber demand dictates.
“CCN are taking important steps to ensure the future of their platform and the experience of their subscribers, and we look forward to supporting them throughout that process.”
CCN has a strong subscriber base in Eastern Delhi and was established in 1989. NDS will continue to work closely with CCN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.