Buckeye CableSystem Selects Azuki Systems to Power TV Everywhere

Monday, July 23rd, 2012
Buckeye CableSystem logo

Azuki Systems to help Buckeye CableSystem build and extend multi-screen leadership

ACTON, Mass. — Azuki Systems, the leader in the delivery of content to any screen over any network, today announced that Buckeye CableSystem, the premier cable service provider in the Toledo, Ohio area, chose the Azuki Media Platform™ to deliver new video-on-demand (VOD) and linear programming to multiple-screens, anytime, anywhere.

Buckeye CableSystem, known for its state-of-the-art system and dedication to providing an unsurpassed customer experience, chose Azuki Systems to quickly and easily monetize on the growing demand for TV Everywhere on multiple consumer devices.

  • Buckeye CableSystem extends its video delivery distribution to Android™ tablets and smartphones, Apple® iPhone® and iPad®, IPTV set-top-boxes and gaming consoles with the Azuki Media Platform
  • With Azuki, Buckeye CableSystem controls its TV Everywhere strategy by:
    • Delivering programming from any source, including Buckeye CableSystem Sports Network (BCSN) and other linear broadcasts
    • Enabling a custom user interface with social interactivity, enhanced content discovery, touch-screen remote controls and online bill pay
    • Generating new revenue streams with flexible monetization options, including advertising

Azuki’s multi-screen solutions will enable Buckeye CableSystem to:

  • Reduce risks and time-to-market with normalized media preparation, adaptive streaming and digital rights management (DRM)
  • Easily enforce multi-screen content viewing rights within the home – and on-the-go when allowed -using Azuki’s Entitlement Simplification™
  • Extend existing advertising campaigns to new screens with Azuki’s Right Time Ad Insertion™
  • Enhance customer care, and deliver proof-of-ad-consumption to advertising partners, with detailed consumption metrics based on user/device/content correlation, via Azuki’s Relevant Analytics™

Joe Jensen, CTO, Buckeye CableSystem
“As a customer service leader in the cable and broadband sectors, we are always on the lookout for leading-edge technology that enhances our branding and improves our customers’ experience and perceived value. Azuki delivers game-changing innovation that can help us deliver on the promise of TV Everywhere with its unique ability to manage and optimize OTT video delivery to multi-screens, without impacting our existing video operations.”

John Clancy, president and CEO, Azuki Systems
“As an industry innovator and technology leader, Buckeye CableSystem can now quickly and easily expand their existing video services to multiple screens while driving customer satisfaction and new revenue opportunities. Azuki will enable Buckeye CableSystem to extend its leadership position in the industry by providing an unmatched level of video delivery and quality across VOD and linear programming.”