Adopted by 750+ Manufacturers, HDMI is a Must-Have for Consumer Electronics

HDMI Continues to Grow as Digital Connection Standard; New and Innovative Features Introduced as Differentiators at CES 2008

LAS VEGAS — At the 2008 International Consumer Electronics Show (CES), HDMI Licensing, LLC, the agent responsible for licensing the High-Definition Multimedia Interface™ (HDMI™) specification, today announced that more than 750 consumer electronics (CE) and personal computer (PC) manufacturers have adopted the HDMI specification, up from 574 adopters one year ago. The continuing adoption of the HDMI specification by manufacturers further strengthens its position as the worldwide standard for high-definition digital connectivity. A wide array of new products are coming to market at CES 2008 using the most advanced HDMI 1.3-enabled features, such as x.v.Color, Deep Color and the newest lossless HD audio formats from Dolby and DTS. HDMI is also expanding into new product categories.

“We are pleased to see such rapid and pervasive adoption of the HDMI standard,” said Leslie Chard, president of HDMI Licensing. “With over 750 adopters, and the rapid adoption of HDMI 1.3-enabled features in products at this year’s CES, HDMI is no longer an option but has become a “must have” element of every home theater.”

HDMI is the leader in digital connectivity for high-definition consumer electronics from entry-level devices to high-end home theater systems, including TVs, set-top boxes, DVD players and A/V receivers. In addition, the HDMI specification is experiencing rapid growth in the game console, digital still camera, camcorder, portable media player and PC markets, as manufacturers meet consumer demand for multimedia convergence. Sony, Canon, Panasonic, Hitachi, JVC, Toshiba and Sanyo have announced or are shipping HD camcorders featuring HDMI technology. Nikon, Sony and Samsung have already released digital still cameras containing HDMI technology. In addition, OQO is shipping an ultra-mobile PC using integrated HDMI technology in its graphics processor further demonstrating the proliferation of HDMI into new portable consumer electronics product categories.

Over 229 million devices incorporating HDMI are expected to ship in 2008, with an installed base of nearly 1.2 billion HDMI-enabled devices projected by 2010, according to market researcher In-Stat.

“We’ve revised our projected number of HDMI-enabled products to ship in 2008 upwards to just over 229 million,” said Brian O’Rourke, principal analyst for In-Stat. “HDMI continues to dominate the market as it moves from a new technology to a standard part of today’s home theater system.”

“With the expansion of HDMI beyond core home theater products to PCs, game consoles, digital cameras and portable media players, HDMI continues to dominate the market,” said Leslie Chard, president of HDMI Licensing. “The rapid increase of adoption of the HDMI specification, proliferation of HDMI-enabled devices in the marketplace and increasing consumer awareness at the retail level demonstrates that HDMI is the leader in digital connectivity.”

HDMI Licensing at CES 2008

At the 2008 International Consumer Electronics Show (CES), HDMI Licensing is hosting an HDMI TechZone located in South Hall 2, booth 25705 featuring HDMI executives and technology experts, including HDMI Licensing president Leslie Chard. The HDMI TechZone will feature a sampling of the hundreds of companies that have already adopted HDMI technology. This year, the HDMI TechZone will feature a presentation theater that will host a series of presentations showcasing the HDMI technology, including a demonstration provided by Mitsubishi displayed on a 73″ DLP HDTV previewing a new form of 3-D content that is optimized by using the HDMI interconnect. HDMI experts will be giving presentations on Monday at 10 a.m., 12 p.m., 2 p.m. and 4 p.m., Tuesday at 11 a.m., 1 p.m., 3 p.m. and 5 p.m. and Wednesday at 12 p.m., 2 p.m. and 4 p.m. For additional information, or to schedule a meeting with HDMI Licensing, please contact Felicia Mowll, Ogilvy Public Relations at (212) 880-5244 or felicia.mowll@ogilvypr.com.