ADB launches broadcast/broadband multiscreen solution with NC+ as first customer

Wednesday, September 4th, 2013 
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ADB Multi-Screen blends broadcast and broadband delivery with home network content redistribution for an enhanced multi-screen user experience at home and on the move

  • First deployment is with Polish operator nc+
  • Software-only solution is downloaded to field-deployed ADB set-top boxes to maximise ROI
  • Enables in-home redistribution to iOS/Android devices without the need to deploy hardware transcoders
  • ADB’s follow me feature allows users to switch devices without a break in viewing for live, OTT and recorded content

GENEVA, Switzerland — Advanced Digital Broadcast (ADB) a leading supplier of advanced solutions for the connected home, today announced ADB Multi-Screen, a software suite that combines broadcast and broadband delivery with home network content redistribution for an enhanced user experience across multiple screens at home and on the move.

ADB Multi-Screen has already been deployed by Poland’s largest satellite operator, nc+. nc+ has remotely configured its deployed ADB set-top boxes (STBs) with the multi-screen software, enabling the STBs to act as a digital TV gateway for other STBs and iOS/ Android devices.

Unlike existing multi-screen solutions, which tend to be either 100% cloud-based or require the deployment of a transcoding gateway, ADB Multi-Screen’s software-only solution can be downloaded to ADB set-top boxes already in use and dispenses with the need for a hardware transcoder. As a result, pay-TV operators can make significant CAPEX savings from not having to invest in new hardware platforms, while also improving the ROI on ADB STBs already in customers’ homes.

ADB Multi-Screen incorporates full content protection and enables pay-TV operators to deliver linear broadcast TV, Over-the-Top (OTT) video, rich metadata and related services to STBs and iOS/Android tablets and smartphones. The company’s state-of-the-art ADB Carbo™ user interface facilitates transparent content sharing and ‘follow-me’ TV features across multiple devices, which helps pay-TV operators to improve subscriber loyalty and reduce churn.

When subscribers are on the move, ADB Multi-Screen uses a cloud-based model to redistribute live broadcast channels to authorised mobile devices.

“ADB’s deep knowledge of digital television has led to the development of what we consider to be ground-breaking technology: a software-only solution that eliminates the need for hardware transcoding. As result, we are able to configure STBs already deployed in subscribers’ homes to act as TV gateways, significantly reducing our CAPEX,” said Jan Frelek New Business Development Director at nc+.

“Our goal was to create and deploy a new type of secure multi-screen solution that didn’t rely on a pure cloud model or on the need for expensive hardware transcoders. With ADB Multi-Screen, nc+’s subscribers get an unrivalled, hybrid broadband/broadcast multi-screen experience, while nc+ reaps the benefits of a software-only deployment that makes use of the existing ADB STBs in subscribers’ homes. ADB Multi-Screen has allowed nc+ to deploy a transformational multi-screen service incredibly cost-effectively,” said Krzysztof BiliƄski, General Manager and Broadcast Division Head at ADB.

ADB Multi-Screen is available now to pay-TV operators.