Donex to embed Exset Digital Monetization System in STBs for India

Friday, October 25th, 2013
Exset logo

Exset and Donex Enters into Strategic Partnership

NEW DELHI — The Netherland-based Exset B.V., pioneers of TV ecosystems for developing markets, has today announced a close cooperation with Donex Industries Limited for manufacturing ‘Set Top Box’ (STB) for the Indian home cable market. Under the agreement reached between the management of both the Companies, Donex will manufacture STBs in synergy with Exset’s award winning Digital Monetization System (DMS).

While Donex has been in the business of manufacturing STB for the Indian Cable Industry for over two years, this will for the first time they will be manufacturing STBs embed with DMS. This will ensure delivery of path breaking monetization service and the next generation content protection system to the cable fraternity and enable them to create multiply revenues by generating new value added monetization streams.

Mr. Alex Borland, Managing Director and CEO of Exset BV said, “The set-top box is essential to the deployment of DMS and we’re really pleased to be partnering with Donex because of the company’s acknowledged expertise in this field. Exset is committed to the success of this platform and will offer the highest level of security and service.”

Under the agreement reached between both the Companies, Donex will manufacture around one million STBs in a year which will make digitization available in the true sense of it to the last mile operator even in the far-flung areas. Donex will also be responsible for after sales service of the DMS embedded STBs.

DMS is Exset’s unique business and technology model that makes pay-TV self-financing without depending exclusively on subscriber fees for revenue. It is a revolutionary all encompassing service which includes technology at the core, surrounded by localized applications, supported by business alliances delivering the objectives on the TV screens via a low cost set top box. One key advantage for the Cable Operators will be their ability to give the largest thrust to governance and monetization in the coming decade. DMS will enable the Cable Operators to meet the challenges of digitization, and also result in positive impact on their ARPU.

Mr. Vinod Kinger, Chief Executive Officer & Managing Director, Donex Industries Ltd said, “The close cooperation between Exset and Donex’s set-top box R&D team has enabled us to design a truly optimized software platform. The DMS service combined with hardware conditional access provides an interactive pay-TV solution which will help the Cable Operators to drive ARPU’s to new levels.”