StarHub pay TV subscribers down 2,300 in 2013Thursday, February 6th, 2014
SINGAPORE — StarHub Ltd today announced its results for the fourth quarter and full year ended 31 December 2013.
Compared to 4Q-2012, Pay TV revenue in this quarter was S$2.1 million or 2.1% higher at S$99.7 million, from increased advertising revenue. For the full year, Pay TV revenue was S$10.8 million or 2.7% lower at S$385.5 million. The YoY decrease was mainly due to lower subscription revenue and advertising revenue. 2012 revenue was also boosted by the one-off revenue from the UEFA EURO event in 1H-2012.
Pay TV ARPU at S$52 for the quarter was higher when compared to S$51 in 4Q-2012. For the full year, the monthly ARPU was 1.1% lower when compared to last year’s ARPU at S$52.
For the quarter, we added 2,100 subscribers to our Pay TV base as we continued to market the availability of the Barclays Premier League (BPL) sport content, cross-carried on our Pay TV platform for the new 2013/2014 – 2015/2016 seasons which kicked off in 3Q-2013. This resulted in our Pay TV subscriber base increasing to 533,000 subscribers as at 31 December 2013. Compared to a year ago, this was 2,300 subscribers or 0.4% lower as a result of the intense competition for viewership.
YoY Quarter ended Incr/ 31 Dec 30 Sep 31 Dec (Decr) Pay TV operating statistics 2013 2013 2012 % ------ ------ ------ ------ Number of residential Pay TV customers (in thousands) 533 531 536 (0.4) ARPU (S$ per month) 52 51 51 (1.1) Average monthly churn rate 0.8% 1.0% 1.3% - StarHub's penetration 42.5% 42.6% 43.6% -
Pay TV monthly average churn also trended lower at 0.8% for the quarter and for the full year period, averaged 1.0% per month, down from 1.3% and 1.2% in the corresponding periods last year.
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