Univision taps Ooyala to enhance its TV Everywhere experienceTuesday, February 25th, 2014
Ooyala Delivers Integrated, Multi-Screen Video Solution for Leading Hispanic Media Company
MOUNTAIN VIEW, CA — Ooyala, the leading innovator in premium video publishing, analytics and monetization, today announced its engagement with Univision Communications Inc., the leading media company serving Hispanic America, to provide its video player support for UVideos, Univision’s bilingual digital video network, as well as the digital properties for Univision Deportes Network, its 24-hour sports cable network.
Ooyala delivers authenticated live and on-demand content for Univision across platforms, including online, mobile web, and coming soon, inside of the UVideos Apps on iOS and Android. As a result, Univision will extend the reach of its news, live sports and entertainment programming to all screens.
“Univision is at the top for a reason; they create engaging content for one of the fastest growing demographics in the U.S. and they’re investing in mobile — the fastest growing means of consuming content,” said Jay Fulcher, CEO, Ooyala. “Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”
“We’re very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetization and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile.”
Univision ranks among the top networks in the country in any language on a weekly basis and consistently bests all four traditional English language networks. It leverages analytics data from Ooyala to understand where, when and on what devices people are watching so it can optimize its digital programming and advertising strategies.
As part of the integrated solution, Ooyala developed a customized player for UVideos and integrated closely with other third-party ad monetization and analytics solutions to help Univision to deliver the most engaging and highest performing experience possible.
To deliver upon Univision’s TV-Everywhere strategy, Ooyala integrates with Adobe Pass and multiple MVPDs to deliver authenticated video. Ooyala’s solution is also deeply integrated with Freewheel Ad Manager across all platforms to optimize Univision’s advertising strategies.