Ittiam to demo HEVC/H.265 software products at NAB’14

Thursday, April 3rd, 2014
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Ittiam Systems to Demonstrate Latest Generation of HEVC/H.265 Software Products at NAB’14

  • Key product demonstrations include 10 bit UHD, Live 4K, Multi-bitrate/Multi-resolution and Low power encoding solutions at Booth SU11021

BANGALORE, India — 2014 NAB Show — Ittiam Systems, a leading provider of high quality, high performance solutions for the digital media and broadcast industries, will be showcasing the latest generations of its H.265/HEVC software Encoder and Decoder SDKs at NAB 2014. With several key updates, the latest generation of Ittiam’s HEVC SDKs enable customers to differentiate their HEVC based products and media services.

Dr. Sriram Sethuraman, Ittiam Fellow and Chief Technology Officer, quoted, “Ittiam’s HEVC encoding algorithms are proven in a number of use cases and continue to evolve on the compression efficiency, performance, and visual quality fronts. Our UHD 10-bit encoding offers high visual quality in the 10-15Mbps range. Our efficient multi-screen and adaptive bit-rate stream generation technology results in a significant CAPEX/OPEX savings for VoD/OTT content preparation industry. We are very excited with our Intel Haswell based OpenCL/GPU accelerated encoder that enables affordable, real-time, broadcast quality HEVC encoding/transcoding with multi-screen possibilities.”

Shantanu Jha, Vice President, Broadcast Media Solutions at Ittiam Systems, said, “Our focus on superior video quality, performance and time to market advantage has already enabled our customers to launch HEVC products in 2013 and we are pleased to announce that more are doing the same at NAB this year.”

Ittiam’s product showcase at NAB includes its proven HEVC Decoder and MPEG-DASH enabled player SDKs that have also been licensed by several customers. Combined with Ittiam’s DRM and MPEG-DASH enabled Cloud hosted workflows for HEVC Encoding/Transcoding, Ittiam provides end to end solutions for online video content repurposing and consumption.

For appointments at NAB or more information, please contact Ittiam at, or visit Ittiam booths SU11021 (South Hall Upper) and 10A (North Hall) at NABSHOW 2014.