Stream TV glasses-free 3D on show in SGO booth at NAB Show 2014Friday, April 4th, 2014
Stream TV Networks Teams With SGO At NAB 2014
- New Toolsets to Accelerate Adoption of the Glasses-Free 3D Ultra-D Format
PHILADELPHIA — Stream TV Networks, Inc. is pleased to announce its revolutionary Ultra-D™ glasses-free 3D technology will be demonstrated in the SGO booth (SL9021) at the National Association of Broadcasters Show (NAB 2014) in Las Vegas, April 7-10, marking the first time that the glasses-free 3D screens will be on display at the show. The NAB showcase also marks the start of Stream TV’s relationship with SGO, the global leader in innovation for 3D post-production.
Stream TV recognizes the importance of high quality creative tools in driving global adoption of its Ultra-D format, and plans are currently underway to empower content creators to make Ultra-D movies, television programs, video games and other forms of entertainment.
This new program will marry Ultra-D’s high quality glasses-free 3D with exceptional post-production facilities into a workflow that will be tested in full by London-based post facility ONSIGHT. SGO continues the development of new and evolving tools for the Mistika and Mamba FX products, which will also enable the creation of an Ultra-D glasses-free 3D experience at the highest possible standards.
“As we head into mass production and begin building a global consumer base, the demand for native and optimized Ultra-D content will grow,” said Mathu Rajan, CEO of Stream TV Networks. “NAB is the perfect place to introduce Ultra-D to the broadcast community, and with their reputation for innovation and excellence, SGO is the perfect partner for showcasing our technology.”
Geoff Mills, Director of Global Sales and Operations for SGO, added, “NAB is a great platform to show the advances in glasses-free displays, and the really compelling 3D image of Stream TV’s Ultra-D format is certainly a prime example of how things have evolved.”
Stream TV has continued to improve its proprietary Ultra-D glasses-free 3D technology, making advances to both the 4K optical design and the rendering firmware that offers a user-adjustable 140-degree viewing experience without “sweet” or “dead” spots.
The most important technical advance comes as a result of Stream TV’s strategic alliance with Qualcomm Technologies, Inc.® Stream TV has now ported its real-time conversion algorithms to a system-on-chip that will allow consumers to purchase a smart TV with integrated features that allow conversion of any source content into Ultra-D’s stunning glasses-free 3D format. Working closely with Qualcomm partner Intrinsyc Software International, Inc.®, Stream TV utilized the DragonBoard™ development kit featuring the Qualcomm Snapdragon 800 (APQ 8074) processor to achieve the breakthrough.
First off the production line will be 50 and 55-inch displays, to be followed by a full suite of additional products including a wide range of smart TV’s, mobile phones, tablets, all-in-one PC’s, laptops and gaming monitors. Ultra-D screens are expected to begin shipping later this year through several of Stream TV’s global brand partners.