Digital TV in 84% of Dutch households

Tuesday, July 22nd, 2014 

AMSTERDAM — According to the first-half 2014 Media Standard Survey (MSS) produced by TNS-NIPO for Stichting KijkOnderzoek (SKO), the primary provider of official television audience ratings in the Netherlands, digital television is now in 84% of Dutch households, with more than one in three households (36%) having a hard disk recorder.

The percentage of Dutch households with digital cable was 56%, up from 53% in the second half of 2013. 8% of households have only digital terrestrial TV (DTT), and 6% have a satellite dish. These numbers were 9% and 5% in the second half of 2013. IPTV is stable at 11% of homes.

The percentage of households with a TV with access to the Internet continued to grow rapidly moving from 18% to 22%.

Dutch household penetration 2013/2014

                               2H 2013  1H 2014
                               -------  -------
One or more TVs                  97.1%    97.1%
Internet access via TV set       18.4%    21.5%

Analog cable                     31.6%    29.4%
Digital cable                    53.1%    55.7%
Satellite                         5.3%     5.9%
Digitenne (DTT)                   9.1%     8.2%
IPTV                             11.2%    10.5%
Total digital reception          82.7%    83.9%

DVD recorder with HDD            15.2%    13.8%
Standalone DVR (without DVD)      4.6%     4.5%
STB with DVR                     20.6%    21.2%
TV with built-in recorder         3.5%     3.3%
Total HDD Video Recorder         36.0%    35.9%