Digital television now in 40% of Dutch households

Friday, July 4th, 2008

One in four households watching television programmes via the Internet

According to Stichting KijkOnderzoek (SKO), the Dutch Audience Research Foundation, the rising penetration of LCD / plasma displays (28%) and hard drive recorders (13%) in Dutch households has been accompanied by a growth in digital television (from 35% to 40%) in the first half of 2008.

The percentage of traditional analog cable has continued to decrease from 78 to 73 percent. The penetration of Digitenne has increased from 5 to 7 percent. Digital reception by means of IPTV and satellite remained stable at respectively 2 and 8 per cent of households.

Hard Disk, DVD and video recorders

The percentage of hard disk recorders in Dutch households has increased from 10 to 13 percent – the VCR continues to concede more and more ground. 59 percent of households have a DVD player with 17 percent having a DVD recorder.

Watching television via the Internet

The percentage of households that have watched television via the PC is 26 percent. 86 percent of these households watch on-demand streams of television programmes (missed broadcasts), 11 percent watch live television streams.