TrueVisions chooses ContentWise for multiscreen personalization

Wednesday, June 3rd, 2015
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TrueVisions Chooses ContentWise to Deliver Multiscreen Personalization for Thai TV Viewers

  • Significant deployment with Thailand’s largest cable satellite television operator sees ContentWise continue its global expansion with operations in Asia Pacific

MILAN — ContentWise™, the personalization, discovery and recommendations solution for digital TV content, today announces that it has been selected by TrueVisions, Thailand’s leading cable satellite television operator, to power personalization for its multiscreen offering. Working with its local partner in the region, Golden Duck Group, a premiere broadcast system integrator company located in Bangkok, Thailand, and the leading cinema system integrator in South East Asia, ContentWise will deliver truly personal user experiences any time, across any screen, for the TrueVisions VOD service.

TrueVisions is Thailand’s leading pay-TV provider, offering both local and international content, including movies, sports, infotainment, news, series as well as free TV and pay-per-view to over 2 million subscribers. TrueVisions launched its multiscreen offering, TrueVisions Anywhere, to enable subscribers to watch their favorite content on the go. The company selected the ContentWise solution to deliver personalized recommendations and discovery for the service, helping to increase customer satisfaction, retention and drive pay-TV revenues.

“Viewers today not only expect more content, across more devices, they also expect a high quality experience to match – and that means understanding what content they like and dislike, and tailoring services based on their behavior,” said Ms. Nantanee Wongumnitkul, Director of Business Development, TrueVisions. “ContentWise ensures we meet viewer expectations and deliver the best service possible. Personalization will act as real a differentiator for us and will ensure that we keep our subscribers happy and enjoying more content.”

ContentWise is redefining the content search and discovery experience, going beyond most popular lists and drill-down interfaces to create truly personal TV experiences. Learning the tastes and habits of each user, ContentWise anticipates user actions and pushes content that is both relevant and engaging. The latest version of the solution, ContentWise 5.2, delivers context-based predictions for both linear and on-demand content, taking into consideration factors such as device, time and location to deliver the right content at the right time for each and every user.

“With pay-TV and multiscreen video in Asia continuing to grow, more and more companies are looking to incorporate personalization into their services and create compelling and exciting content experiences,” said Paolo Bozzola, CEO, ContentWise. “But personalization is about more than just recommendations- it needs to understand the user and surface content based on context and behavior. As the market in APAC continues to proposer, we look forward to helping TV providers like TrueVisions to deliver engaging and personal TV and video services.”

ContentWise will be bringing its content search, discovery and predictions solution to BroadcastAsia 2015. Exhibiting in the Italian Pavilion on stand 5F4-07 (GRP – ITALY), ContentWise will be showing operators throughout the region how to make TV personal.