mvshub integrates Contentwise and Minerva for personalized recommendations

Dish Mexico And SES Select Contentwise And Minerva For Personalized Recommendations On mvshub OTT Service

MEXICO CITY — Subscribers of Dish Mexico’s mvshub service are now able to benefit from personalized, AI driven recommendations on their home screen as Dish Mexico and their content distribution and online video platform partner SES select Minerva and ContentWise for the new recommendations engine.

The integration of Minerva’s and ContentWise’s software at the core of the super aggregation platform based on SES’s Online Video Platform (OVP), mvshub, allows Dish Mexico to expand its capability to deliver a personalized next-generation viewing experience.

The AI-powered recommendations engine solution can deliver a unified search, personalization, content discovery, and recommendations experience across Video on Demand (VOD), live TV and Catch Up, from all channels and streaming services on the platform.

Additionally, ContentWise will introduce powerful editorial tools and business controls to empower the curation and promotion of the rich catalog offerings with AI. This advancement aims to boost the discoverability of a wide variety of content, thereby ensuring the growth and retention of Dish Mexico’s audience.

“We are excited to further improve our online video service with SES and further redefine the way our users consume content,” said Roger Quintin, Director of mvshub. “We’re committed to making mvshub the most innovative video service for our users experience. With additional capabilities, courtesy of Minerva and ContentWise, we’re confident mvshub will be a step ahead in this dynamic and competitive market.”

Renato Bonomini, VP of Sales Engineering and Ecosystem at ContentWise, added, “To succeed, super aggregators must simplify the customer journey and, for that, a unified user experience is critical. Dish Mexico thoroughly embraces our vision of ‘copiloting’ UX personalization and content discovery with AI. The Minerva and ContentWise partnership has been tested in dozens of deployments, and that is why we can deliver together such a level of integration.”

Dish Mexico is a long-time customer of SES S.A. for its direct to home (DTH) services in Mexico via the QuetzSat-1 satellite. In 2021, Dish Mexico selected SES’s Online Video Platform (OVP) solution for its ability to seamlessly integrate linear channels, third-party and on-demand content from multiple sources, eliminating the need to switch between applications and enhancing the viewing experience.