Kaltura integrates 24i Media's TV Everywhere Interface for OTT TVThursday, January 7th, 2016
Kaltura Integrates 24i Media’s TV Everywhere Interface with its OTT TV Platform
- Uniform multiscreen UI, combined with Kaltura’s back-end platform, reduces time to market for OTT TV launches
NEW YORK — Kaltura Inc., provider of the leading video technology platform, today announced that it has partnered with TV app developer 24i Media to offer the SmartTemplate user interface as a new front end for its OTT TV platform. The integration of the SmartTemplate TV app with Kaltura’s OTT TV backend platform means that companies can now launch a full multiscreen OTT service in a matter of weeks – the fastest time to market available today. The integration builds on both companies’ expertise from large-scale OTT deployments, offering scalability and a template-based approach for easy customization and enhancements at any time.
24i’s TV Everywhere interface includes templates that have been incorporated into Kaltura’s OTT TV platform. This allows companies to launch a uniform OTT user experience across multiple devices from the outset. Supporting live and on-demand content, the interface offers an intuitive dashboard for easy navigation, social sharing and personalized user profiles across smart TVs, tablets, mobiles and other connected devices.
Also, all future innovations on the Kaltura OTT TV roadmap will be supported on the TV app, meaning that customers can transition smoothly as new versions are released, with minimal time and investment.
Kaltura and 24i’s templates support smart TVs and lean STBs as well as game consoles, and even allow the service provider to cherry-pick specific platforms to use for their various audiences, based on territory and other criteria. The templates also incorporate Kaltura’s engaging viewer experience that is easy to use on any device.
According to Ron Yekutiel, Kaltura Chairman and CEO, “TV is changing rapidly, and it’s increasingly difficult for service providers, content owners, broadcasters and operators to keep pace. Our goal is to ensure that our customers stay ahead of the game by continually offering them product enhancements, greater flexibility and scalability. By integrating 24i Media’s OTT TV app with our backend, we significantly lower the entry barrier for reaching the ten foot experience, and offer customers even more choice to launch a fast, cost-effective multiscreen OTT service today that can be easily enhanced in the future.”
“Introducing our SmartTemplate TV app with Kaltura is another milestone for 24i Media,” said Martijn van Horssen, CEO of 24i Media. “Together we offer an integrated, world-class end-to-end solution for OTT deployment, with maximum functionality and innovation at minimal costs and implementation hassle. Our successful cooperation with Kaltura confirms and strengthens our ambition to shape and form the spearhead of the future of TV by delivering simply the best front-end user experience in close cooperation with our strategic partners.”
At CES, Kaltura will demonstrate how the integration of 24i Media’s TV Everywhere interface with Kaltura’s backend platform provides a uniform cross-device experience on mobile, web, and smart TVs, with applications that can run on Roku, Apple TV, smart TV, Amazon Fire and more.