Magine to offer stand-alone pay TV packages in GermanyThursday, February 18th, 2016
Magine Revolutionises Access to Pay TV Content in Germany – with no requirement to purchase anything else
STOCKHOLM — Magine TV – the leading cloud-based TV aggregation app and platform – is making European television history by providing premium pay TV channels in Germany for the first time without any requirement to purchase any other content or service. From Thursday 18th February 2016, Magine TV viewers in Germany (traditionally one of the most challenging and competitive television markets in Europe) will be able to gain direct and immediate access to exactly the pay TV content that they want. Stand-alone premium content packages will be offered for just €2.99 per month each, including themes such as ‘Kids’ and ‘Film and Series’. More themed content will be launched in the coming months.
This revolutionary shift within the European TV landscape is possible as a result of Magine TV’s strong industry relationships, and a significant level of trust from content providers. The move in Germany also reflects the next steps in Magine TV’s journey towards providing a truly personalized global TV service: ‘TV for Me’.
Ambuj Goyal, CEO of Magine TV, comments: “This new model of premium content viewing reflects an international consumer shift towards an on-demand and personalized entertainment. Viewers only want to pay for what they actually watch. The German TV industry is moving towards a model with frictionless content distribution, where the core value is the amazing content, and not the complex contracts. Magine TV is becoming the catalyst for this change. We are standing up for the viewer while working very closely with the industry.”