SERAPHIC and Foxxum working together to upgrade TV UI experience

Friday, September 15th, 2017

As modern digital TV services revolutionize the shape of the television industry, mainstream device manufacturers around the world jump at the opportunity and embrace the WebUI trend. The forerunners have received quite positive feedback from the market

At IBC2017, SERAPHIC teams up with well-known Smart TV solutions provider Foxxum to demonstrate a brand new white-label product. The “Foxxum TV” is a unified TV UI solution, based on SERAPHIC’s powerful HTML5 browser engine, which allows the combination and interconnection of basic TV and Smart TV features. Every TV setting and content is accessible from a main menu. The menu consists of linear TV programs, TV guide, content recommendations, app store, configuration of input sources, and adjustment of general TV settings into one consistent UI, creating a more dynamic viewing experience. At IBC2017, SERAPHIC and Foxxum, in collaboration with major Smart TV and STB SoC vendors, will show a Web-based joint demo of this product.

Further commenting on the development, Ye Wang, CEO of SERAPHIC, introduced, “Together with Foxxum, we have successfully changed the rigid native UI into dynamic and the consistent Web-based UI experience. SERAPHIC’s WebUI Engine, with advantages like very low DDR memory consumption, ultra-small flash usage, GPU acceleration, PC emulator, supports most of modern HTML5, CSS3 and JavaScript features. It provides a highly flexible, customizable, manageable, and operational Web-based UI solution, which enables Pay TV operators to easily deploy cross-platform, upgradeable and maintainable UI system with rich OTT contents and helps device manufactures to develop competitive terminal products in the market.”

Ronny Lutzi, CEO at Foxxum, commented, “It is a natural evolution that basic TV features merge together with Smart TV features into a joint solution. “Foxxum TV” is the only truly white-label, completely customizable product that can be rebranded by any TV manufacturer that is striving to empower its brand to compete with other TV systems. The possibility to browse OTT apps like YouTube TV, Dailymotion, Magine TV, BBC iPlayer, etc., which are supported by Sraf HTML5 Browser, while watching the current TV program, ensures a much smoother user experience. We are confident that the ground-breaking UI solution will facilitate device manufacturers to optimize their brand value and increase their market share.”

IBC attendees can experience the fascinating WebUI demo at SERAPHIC’s booth (N12, Hall 14) at RAI Amsterdam, September 15-19, 2017.