SERAPHIC and Foxxum working together to upgrade TV UI experienceFriday, September 15th, 2017
As modern digital TV services revolutionize the shape of the television industry, mainstream device manufacturers around the world jump at the opportunity and embrace the WebUI trend. The forerunners have received quite positive feedback from the market
At IBC2017, SERAPHIC teams up with well-known Smart TV solutions provider Foxxum to demonstrate a brand new white-label product. The “Foxxum TV” is a unified TV UI solution, based on SERAPHIC’s powerful HTML5 browser engine, which allows the combination and interconnection of basic TV and Smart TV features. Every TV setting and content is accessible from a main menu. The menu consists of linear TV programs, TV guide, content recommendations, app store, configuration of input sources, and adjustment of general TV settings into one consistent UI, creating a more dynamic viewing experience. At IBC2017, SERAPHIC and Foxxum, in collaboration with major Smart TV and STB SoC vendors, will show a Web-based joint demo of this product.
Ronny Lutzi, CEO at Foxxum, commented, “It is a natural evolution that basic TV features merge together with Smart TV features into a joint solution. “Foxxum TV” is the only truly white-label, completely customizable product that can be rebranded by any TV manufacturer that is striving to empower its brand to compete with other TV systems. The possibility to browse OTT apps like YouTube TV, Dailymotion, Magine TV, BBC iPlayer, etc., which are supported by Sraf HTML5 Browser, while watching the current TV program, ensures a much smoother user experience. We are confident that the ground-breaking UI solution will facilitate device manufacturers to optimize their brand value and increase their market share.”
IBC attendees can experience the fascinating WebUI demo at SERAPHIC’s booth (N12, Hall 14) at RAI Amsterdam, September 15-19, 2017.