Jadoo Digital launches hybrid video in Bangladesh with Verimatrix

Tuesday, March 22nd, 2016 
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Jadoo Digital First to Launch Hybrid Video Services in Bangladesh Secured by Verimatrix

  • VCAS for DVB Hybrid Selected to Secure HD Content on DVB and OTT Networks in Emerging Market

NEW DEHLI, India — CASBAA India Forum 2016 — Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Digi Jadoo Broadband Ltd, one of the most advanced pay TV distributors in Bangladesh, has implemented the Verimatrix Content Authority System (VCAS™) for DVB Hybrid to secure content for its new Jadoo Digital service. With this deployment, Jadoo Digital becomes the first to launch high-definition (HD), premium TV services via a hybrid DVB-C and over-the-top (OTT) network in the Bangladesh market. Jadoo Digital is the consumer-facing brand of Digi Jadoo Broadband Ltd, which has grown into one of the largest cable TV operators in Bangladesh.

VCAS for DVB Hybrid benefits Jadoo Digital with a novel approach to traditional broadcast content security that enables the operator to deploy a modern, cost-effective broadcast video system that can protect a true TV anywhere, anytime solution. VCAS for DVB Hybrid offers a cardless, software-centric approach that leverages the security functions within modern system-on-chip (SoC) families to provide a truly cost effective system. This single content authority approach provides flexibility and scalability for Jadoo Digital to expand its business models and stay ahead of the competition. Jadoo Digital has taken advantage of the integration between VCAS for DVB-Hybrid and CubiTV from Cubiware, a Warsaw, Poland, based subsidiary of TiVo Inc., which allows Jadoo Digital to choose middleware and security platforms independently based on their individual requirements and helps enable the entire ecosystem to be deployed within weeks.

“It was crucial that we implement a unified content security solution capable of reducing OPEX and CAPEX as we expand our business models in order to maintain our status as an industry leader in the region,” said Navidul Huq, director of Jadoo Digital. “Through its best-of-breed partner ecosystem, Verimatrix provides a unique advantage in enabling us to deploy a cardless STB security solution to optimize our time to market.”

“We are thrilled that VCAS for DVB Hybrid continues to prove its value as a single content authority solution for DVB hybrid services and as a cost-effective package to support the needs of operators in increasingly thriving global markets,” said Steve Oetegenn, president at Verimatrix. “The added benefit of VCAS for DVB Hybrid for Jadoo Digital is that its underlying VCAS architecture is flexible and scalable enough to provide a migration path for future upgrades. We look forward to fulfilling their long-term security needs as the market continues to evolve.”