SERAPHIC browser powers TCL 4K UHD TVs for Latin America

Tuesday, May 24th, 2016

SERAPHIC Browser Powers TCL’s 4K UHDTV, with New and Exciting User Experience

TCL, one of world’s largest enterprise groups of consumer electronics, announced that it has teamed up with SERAPHIC, who has provided Blink-based Sraf® HTML5 browser for its 4K UHDTV platform. The initial target market is Latin America.

As consumption upgrades, dramatic changes happen in global consumer electronics sector and TV consumers set high expectations for picture quality, content choice, interactive speed, etc. Embedded with Sraf HTML5 TV browser, the TCL 4K UHDTV enables gorgeous intuitive user experiences alongside with abundant OTT contents, high definition pictures, smooth navigations, support of multiple format HD videos and even 4K videos, etc.


Sraf HTML5 TV browser has rapidly emerged in overseas digital TV industry and held a fast-rising global market share. It is a Blink-based, lightning-fast and market-proven software solution which supports various TV standards including the latest HbbTV 2.0, Freeview Play, YouTube 2016, etc. With over 1,000 global TV apps pre-integrated, it provides TV manufacturers with support in mainstream smart TV portals, popular VOD contents, including icflix, GoLive, Maxdome, advanced open internet browser, etc. It has been ported to various TV/STB SoCs from MStar, Sigma Designs, Broadcom, Alitech, Realtek, Novatek, Hisilicon, etc.

“TCL is now becoming a globalized corporation providing smart appliances and internet-based services.” said Jeff Huang, Director of TCL TV+. “We have been actively expanding overseas market and thus need to create a more complete and advantageous product lineup. Thanks to SERAPHIC, an ideal global partner who has deep know-how in the TV field, innovative spirits and strong R&D capabilities, TCL 4K UHDTV is able to fulfill various and challenging viewing requirements.”

SERAPHIC, the world’s leading provider of digital TV browser and “TV + Internet” solutions, holds over 80% market share in Blink- and Linux-based TV browser segment. It has vast experience in overseas digital TV market, especially Europe, South America and Asia Pacific. It has been dedicated to providing the global market with cutting-edge and innovative internet-related software solutions that can fulfill major industrial standards, technical specifications and region-specific requirements in the global digital TV market space and deliver significantly enhanced user experiences to end consumers.