Sun Direct TV Deploys Harmonic's Video Delivery Solutions for India's First MPEG-4 Satellite TV ServiceWednesday, March 19th, 2008
Industry-Leading Compression and Multiplexing Solutions Enable Sun Direct TV to Quickly Offer Direct-to-Home Service to 40 Million Homes
NEW DELHI, India — Convergence India 2008 Booth #B-24 — Harmonic Inc. (NASDAQ: HLIT) today announced that Sun Direct TV Private Limited has deployed Harmonic’s market-leading digital video solutions for India’s first MPEG-4 AVC (H.264) direct-to-home (DTH) broadcast service. Harmonic has enabled Sun Direct TV to quickly offer its new DTH service to 40 million homes in southern India by providing a rapidly deployable, end-to-end solution encompassing the latest generation DiviCom® Electra® encoders, DiviTrackIP™ statistical multiplexing, the ProStream™ 8000 digital mosaic solution and NMX Digital Service Manager™. Sun Direct TV’s new service was launched in early 2008 with 120 standard definition (SD) channels, and the operator plans to add high definition (HD) video in the near future.
The world’s leading satellite video service providers–including seven of the ten largest DTH operators–use Harmonic’s advanced IP-based solutions to deliver ultra-high quality video at ultra-low bit-rates. The Electra encoders are used as part of a statistical multiplex to enable Sun Direct TV to maximize service-carrying capacity by optimizing bit-rates based on content complexity, while providing superior video quality for a compelling viewing experience. The ProStream 8000 digital mosaic solution is also being used by Sun Direct TV to add digital audio channels to its DTH line-up.
“Sun Direct TV’s launch of India’s first MPEG-4 DTH service reflects our commitment to bringing the best and most advanced video service to our customers,” said Tony D’Silvia, Chief Operating Officer for Sun Direct TV. “Harmonic’s innovative video delivery technologies are well regarded around the world. The compression efficiency of the Electra encoders makes it possible for us to provide outstanding picture quality at lower bit-rates, but most importantly, Harmonic’s quickly deployable IP-based solution played a key role in enabling the rapid launch of our DTH service.”
“Sun Direct TV is a dynamic operator with great vision,” said Raymond Tse, Vice President of Asia Pacific Sales for Harmonic Inc. “By leveraging the latest in MPEG-4 technology, Sun Direct TV is able to deliver digital content much more efficiently and cost-effectively, resulting in greater bandwidth utilization and a highly competitive digital video offering. With this deployment, Sun Direct TV assumes a clear technology leadership position in India’s DTH market.”
Harmonic’s IP-based DiviCom Electra H.264 encoders deliver up to four full resolution and simultaneous low resolution channels in one rack unit, offering operators a dense, high performance solution that significantly reduces energy consumption. Harmonic was the first solution provider to introduce IP-based statistical multiplexing with DiviTrackIP, offering operators more flexibility in their video networks by eliminating the need for encoders to be physically co-located. Sun Direct TV’s network is provisioned and managed by Harmonic’s service-centric and user-friendly NMX™ Digital Service Manager.