Alpha Networks selects ContentWise TV personalization

Alpha Networks selects ContentWise to integrate TV personalization into its Tucano software platform

SAN FRANCISCO — ContentWise the personalization, discovery, analytics and metadata expert, today announced that Alpha Networks, an innovative company specialized in back-end Pay-TV services, has selected ContentWise to provide integrated personalization and recommendation solutions into its flagship product, Tucano.

Tucano from Alpha Networks is a back-end software platform, enabling media companies, network operators and service providers to offer their subscribers Pay-TV content. Providing a comprehensive CRM/CMS back-end, with an out-of-the-box integration with video infrastructure and metadata providers, Tucano enables swift integration with legacy systems. Alongside this, it also includes access portals for system administrators, operators and resellers and provides an open API interface that allows front-end implementations for a customized and enriched user experience.

By integrating the ContentWise solution into the Tucano platform, Alpha Networks customers will be able to accurately profile users, enabling Tucano to effectively personalize the entertainment experience. The ContentWise technology will propose and recommend the most relevant content, activate smart upselling and forecast which content viewers will want to watch next, to allow pre-caching.

ContentWise is the TV personalization software that provides broadcast, cable, satellite, IPTV, OTT and video streaming operators with total control over the curation and automation of the Personalized TV experience. ContentWise provides a UX engine that provides full control over each personalized user interface element across platforms through a set of visual layout tools. ContentWise delivers the most sophisticated content discovery solution currently available due to algorithmic and social recommendations, predictive browsing and context awareness. The solution includes editorial tools that enable content programmers to achieve unprecedented control thanks to predictive performance tools, curation, dynamic streams, business rules and A/B testing. The data driven UX engine includes four critical KPI analytic sets: user activity, financials, engagement and recommendation effectiveness metrics.

“We’ve chosen ContentWise as the first partner to provide personalization solutions to our Tucano platform, as its track record highlights how effective sophisticated and data-driven personalization technology is when creating an immersive TV experience for viewers,” said Guillaume Devezeaux, CTO at Alpha Networks. “By joining forces with ContentWise, we help our Pay-TV customers deliver an even greater user experience to their subscribers, while also accessing vital audience profiling data to create relevant and personal entertainment offerings.”

“Our personalization engine enables Alpha Networks’ customers to strike the ideal balance between UI automation based on machine learning and editorial curation,” said Pancrazio Auteri, CTO of ContentWise. “Through integrating the ContentWise system into the Tucano CMS/CRM platform, many more users will be able to experience content in an entirely personal and intuitive way.”