China Digital TV Displays Leading Digital TV Technologies at 16th Annual China Content Broadcasting Network Conference

Tuesday, March 25th, 2008
China Digital TV Holding logo

BEIJING — China Digital TV Holding Co., Ltd. (NYSE: STV), the leading provider of conditional access systems to China’s rapidly growing digital television market, exhibited its newest products and services at the 16th Annual China Content Broadcasting Network (CCBN) Conference at the China International Exhibition Center, in Beijing from Friday, March 21st to Sunday, March 23rd, 2008.

China Digital TV displayed a variety of products developed over the past year, including two-way conditional access systems, HD Set-top Box (STB) solutions, an HD PC STB, an Electronic Program Guide (EPG) advertising system and several other new platforms for media content. A detailed presentation and on-site demonstrations were given by China Digital TV engineers, allowing the audience to become familiar with the company’s new offerings. The company also hosted an awards ceremony to recognize outstanding partnerships with STB manufacturers on March 21st. On March 22nd, company representatives and guests gathered to acknowledge China Digital TV’s rewarding partnerships with Intel, Microsoft, Panasonic and ViXS.

Mr. Jianhua Zhu, chief executive officer of China Digital TV commented, “As we’ve mentioned to the investment community before, it is vital that we that participate in this conference to show potential customers the products and services we offer and to further our relationships with existing customers. It is also important for the industry as a whole to see how our products and services will impact the future of digital television in China. The CCNB conference is the largest show in our industry, and success at this event is a key component in our marketing efforts. We are pleased to report another triumphant showing this year.”

Dr. Zengxiang Lu, chairman and chief strategy officer noted, “Our goal is to build on our innovation and customer relationships to expand into greater value-added offerings in digital TV and all content protected media. The response to our products and services at this conference was very positive, a strong affirmation of our marketing strategy. Beyond marketing benefits, the event also gives our research and development team the chance to encounter new offerings from the global market. This exposure allows the team to determine possible technology partners and direct China Digital TV’s innovation efforts.”