SERAPHIC partners with ALi to launch Sraf Lite browser

Tuesday, May 23rd, 2017

BroadcastAsia2017: SERAPHIC partners with ALi to launch Sraf® Lite browser for enhanced OTT operations in emerging markets

SINGAPORE — BroadcastAsia 2017 — Anticipating the upcoming trend in DTV industry, SERAPHIC partners with ALi, a leading innovator and developer of set-top box chipsets, to jointly launch Sraf Lite browser, a brand new lightweight HTML5 browser, at BroadcastAsia 2017, Asia’s largest broadcasting exhibition, on May 23.

“Sraf Lite browser is highly optimized for DTV/STB products, with low DDR memory consumption at reduced footprint size,” said Ye, Wang, CEO at SERAPHIC. “The new browser solution presents the optimal fit for operators in emerging markets, such as Southeast Asia, to bring eye-catching and personalized viewing experience for their subscribers.”

Sraf Lite browser leverages the latest HTML5 technologies such as MSE (Media Source Extensions), EME (Encrypted Media Extensions), Web Storage, WebSocket and other web-based elements to run the modern web applications, like YouTube TV certification application. Meanwhile, Sraf Lite browser enables high-performance UIs to boost up applications on entry-level devices. With modern HTML5/CSS3/JavaScript capabilities and MSS, HLS, and MPEG DASH adaptive streaming support, entry-level devices are capable of running modern OTT services with Sraf Lite browser in the emerging markets.

Wang further commented that “It is a great opportunity to partner with ALi to launch Sraf Lite browser. The partnership is valuable for OTT operators with multiple advantages. First, operators with limited budget and resources are now able to offer amazing viewing experience at affordable cost with the joint solution of Sraf Lite and the highly-integrated set-top box SoC from ALi. Meanwhile, PC emulator is provided so that the operators can develop their own OTT Web application easily.”

“We are looking forward to launching Sraf Lite browser on ALi’s mainstream STB chipsets. As anticipated, DTV transition has been sweeping around the world, while OTT operators, especially those in emerging markets, are faced with challenges of integrating strong browser support,” said Tony Chang, Chief Operating Officer at ALi Corp.

Both SERAPHIC and ALi will showcase their latest solutions at BroadcastAsia 2017.
SERAPHIC: Booth 4D3-06, TV Everywhere Zone Level 4 at SUNTEC
ALi Corp: Booth 4B2-01, TV Everywhere Zone Level 4 at SUNTEC