C Spire introduces app-based OTT cable TV service in the US

C Spire gives consumers freedom from the set-top box with new, game-changing digital TV in-home streaming service

RIDGELAND, Miss. — C Spire is helping consumers declare their independence from expensive cable TV set-top boxes with the introduction of C Spire TV, a new, in-home streaming TV service that eliminates the need for set-top boxes and revolutionizes how customers enjoy their favorite content.

C Spire TV delivers the cable TV features that consumers love in a convenient and simple app designed to run on popular streaming devices from Amazon Fire TV, Android TV and Apple TV with Roku availability expected in the coming days while reducing installation time, monthly costs and the need for replacement of outdated hardware.

“Consumers get the best of both worlds with robust software platforms from the biggest names in the technology world and our cutting-edge apps and superior service,” said Ashley Phillips, general manager of C Spire Home Services, a unit of the Mississippi-based telecommunications and technology services firm.

The new service eliminates the need for customers to outfit every TV in their house with a set-top box, freeing them from several hundred dollars a year in rental fees. Because it’s app-based, C Spire TV allows customers to watch their favorite content on virtually any screen in the home, Phillips said.

This app-based flexibility is designed to support different ways younger customers are consuming content, Phillips said, noting that new research by S&P Global Market Intelligence’s Kagan unit estimates that 44 million consumers will have non-traditional TV services by 2021, roughly one third of all TV homes.

In recognition of changing consumer TV habits, C Spire TV is making a paradigm shift around when they watch video entertainment, Phillips said. With the Replay TV feature, customers can watch most network programming that aired over the past three days on demand.

Pair that with C Spire TV’s powerful DVR capability and customers can easily keep up with the shows they love, Phillips said. Unlike over-the-top TV providers, C Spire TV makes no compromises on the number of channels it offers. HD is included at no extra cost.

C Spire TV leverages an advanced recommendation engine to better understand customer habits and keep their favorite content front-and-center. “Our platform learns your preferences and recommends new shows and movies ideally suited to your tastes and interests,” Phillips added. “It’s what we like to call TV evolved – no compromises.”