Tata Elxsi and V-Nova partner to provide end-to-end video delivery

Wednesday, August 30th, 2017
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Tata Elxsi and V-Nova Partner to Provide High Performance end-to-end Video Delivery

  • Strategic partnership offers broadcasters and operators unique solutions and know-how for TV delivery to connected devices and set-top boxes
  • Joint offering leverages TATA Elxsi’s system integration expertise to enhance performance, simplify deployment and reduce operating costs
  • Customers will benefit from faster time to market with V-Nova PERSEUS-based solutions

BANGALORE and LONDON — V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialized broadcast and communications engineering services, today announced a partnership that enables operators to deploy V-Nova PERSEUS technology at an accelerated pace. Tata Elxsi has already integrated V-Nova’s award-winning technology within the set-top-box (STB) of a satellite TV operator in Europe, enabling rapid deployment and immediate benefits.

V-Nova PERSEUS offers the benefits of next-generation codecs, on available encoders and decoders, at the same time providing substantial reductions in processing power requirements. Compatible with Commercial Off The Shelf (COTS) hardware, including both legacy and the latest generation of STBs, PERSEUS provides optimum performance at the operating points that are key for service delivery.

The benefits are particularly suited to video-hungry services, from HD and UHD TV to social media applications, across all delivery networks. Uniquely, V-Nova PERSEUS is compatible with existing H.264/HEVC workflows irrespective of DRM, streaming protocol such as HLS and DASH, ad-insertion and other processes. PERSEUS has been deployed in a number of applications, from contribution to IPTV and OTT delivery in multiple countries worldwide.

Guido Meardi, V-Nova CEO and Co-Founder said: “We are excited to be partnering with Tata Elxsi and see great potential in combining the company’s technology innovation, project management experience and commercial reach with the power of V-Nova PERSEUS 2. Together with Tata Elxsi, we can help operators turbocharge the performance of their services with the rapid deployment of V-Nova PERSEUS 2 on custom integrations across a wide range of client devices, including legacy and new cable, IPTV and satellite STBs.”

Using its extensive domain depth, product design and integration expertise, Tata Elxsi will provide fast and reliable delivery of V-Nova PERSEUS-based solutions for broadcasters, Pay TV operators, content owners and video service providers. With a backing of over 25 years of experience in technology, systems integration and consulting, Tata Elxsi can maximize the benefits of the deployment of V-Nova PERSEUS within operator specific head-ends, ad-servers, cloud environments and set-top-box middleware, while minimizing time to market.

KP Sreekumar, Vice President & Head of Broadcast Business Unit, Tata Elxsi said: “We pride ourselves on delivering value and innovation to our customers, and adopting relevant cutting edge technologies is an integral part of our innovative services offerings. V-Nova PERSEUS 2 is a natural fit for our broadcast and communications clients, and we look forward to work closely together to maximize existing services and enable new use cases.”

The joint offering, combining the performance of V-Nova PERSEUS with Tata Elxsi’s know-how, will be readily available to operators and broadcasters looking to maximize the potential of video services across connected devices and set-top boxes.

Tata Elxsi and V-Nova are showcasing live demonstrations of V-Nova PERSEUS 2 at IBC 2017 at RAI Amsterdam. Meet us at stands Tata Elxsi #1.A50 and V-Nova #11.B30 during the show.