TVSquared acquires wywy

TVSquared Acquires wywy; Opens TVSquared Germany

EDINBURGH and NEW YORK — TVSquared, the gold-standard for TV measurement and optimization, has acquired wywy, a provider of real-time spot-detection technology, headquartered in Germany. The acquisition also marks the opening of TVSquared’s Munich office, providing ground support for Germany and other European clients.

The acquisition combines TVSquared’s world-class ADvantage TV attribution platform with wywy’s automated content recognition technology. ADvantage users can now access real-time, accurate, spot-detection data within the platform, making time to TV insights even faster.

TVSquared enables TV to be a performance-driven channel. In real-time, advertisers see their spots, analyze performance and know if their investments have worked or not. Leveraging those insights, TVSquared customers regularly optimize campaigns and fine-tune TV strategies to increase sales.

Calum Smeaton, CEO and founder of TVSquared, said: “Getting accurate spot data quickly is a challenge for TV advertisers. Integrating wywy’s stellar spot detection into the ADvantage platform brings an unrivaled level of speed and accuracy to the process. With even faster time-to-results, ADvantage is the most robust, end-to-end tool for optimizing TV strategy and performance.”

On TVSquared’s expansion into Germany, Smeaton added: “Germany is a strong TV market. It’s also been one of TVSquared’s fastest growing regions. With the opening of our Munich office, we’re committed to providing on-the-ground support for our German brands, agencies and broadcasters.”